Responsibilities
- Lead the planning and execution of RTB House’s participation in large-scale industry conferences (e.g., eTail, Shoptalk, etc.) and proprietary RTB House events
- Own regional field marketing strategy and annual event plan
- Determine which events and partner programs to prioritize
- Design and manage bespoke, "white-glove" hosted events specifically for C-suite and VP-level prospects and clients
- Make recommendations on short- and long-term marketing priorities
- Manage relationships with key partners to secure co-marketing event opportunities and collaborative speaking sessions across joint-marketing initiatives (events, case studies, webinars, etc)
- Own end-to-end strategy for every event and be accountable for event program performance and investment outcomes
- Ensure flawless execution of defined and approved strategic event plans
- Exercise discretion and independent judgement on managing a significant regional field marketing budget
- Ensure every dollar is tracked and optimized for maximum ROI
- Develop budget allocation strategy across events and partner initiatives and recommend final spend allocations based on ROI and pipeline impact
- Partner with Sales and Marketing Ops to track lead flow and provide post-event reporting that connects event activity to the sales pipeline and closed-won revenue
- Collaborate with Sales, Product, and Global Marketing teams to ensure messaging is consistent and sales teams are enabled to follow up effectively
- Lead RTB’s largest scale projects in events and standardize event and partner marketing approaches across the region
Requirements
- 4+ years in Field Marketing or Event Management
- Exceptional written and verbal skills
- Comfortable and confident communicating with senior leadership, both internally and externally
- Ability to command a room and handle high-pressure situations with grace
- Experience navigating CRM tools, ROI dashboards to report on post-event success
Nice to Have
- Ad tech, SaaS or advertising-adjacent experience
- Proficiency in spreadsheets, checklists, and Asana (or similar)
- Ability to write a compelling event invite, brief a booth-staffing team, and present ROI data to stakeholders with equal ease
Benefits
- Permanent remote work, in-office, or hybrid — your choice
- Direct impact on the success of the company
- Comprehensive and continuous training
- Stipend for external courses
- 100% coverage of medical insurance premium
- Matching 401K plan
- Vacation days
- Sick days
- Office stipend
- Phone or internet stipend
- Baby cash
- Stipend for external training
- Performance bonus eligibility
- In-person and virtual events including coffee socials, happy hours, and off-site summits
Work Arrangement
Hybrid — US
Additional Information
- Don’t meet every single requirement? At RTB House we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but unsure about every qualification, we encourage you to apply.
