Responsibilities
- Lead the planning and execution of regional field marketing activities, including customer events, executive forums, trade shows, sponsorships, and partner-driven programs
- Create marketing strategies tailored to regional revenue targets and organizational goals
- Deliver updates on campaign performance, event outcomes, and marketing metrics to senior leadership
- Oversee end-to-end event coordination, from venue selection and vendor contracts to catering, AV setup, promotional materials, and attendee communications
- Work closely with Sales, BDRs, and Partner Marketing to boost event attendance and ensure effective follow-up
- Assess marketing program success using pipeline impact, engagement data, return on investment, and sponsorship results
- Maintain an updated field marketing calendar to track events, campaigns, sponsorships, and key deadlines
- Support national marketing efforts by managing logistics, sponsor obligations, and partner-facing communications
- Monitor and control marketing budgets, vendor payments, and expense reporting
- Develop executive-level presentations, performance dashboards, and summaries using Excel and PowerPoint
- Produce internal documentation such as event briefs, strategic plans, and post-event evaluations
- Deliver proactive operational support to ensure seamless program delivery
- Collaborate with Partner Marketing to align sponsorship plans and optimize Market Development Funds utilization
- Coordinate co-branded campaigns, joint events, and shared marketing efforts with partners across the Central region
- Manage sponsor requirements, branding compliance, approval workflows, and communication
- Foster strong relationships with key technology partners and external vendors
- Align with Digital Marketing on event-related campaigns, landing pages, email content, visuals, and digital assets
- Guide messaging strategy, customer experience paths, and event communications
- Support HubSpot operations including campaign setup, landing pages, forms, and automation workflows
- Utilize AI tools like ChatGPT and emerging technologies to enhance content creation, campaign efficiency, and operations
- Execute marketing programs with precision from concept through completion
- Identify process improvements to increase efficiency and scalability of regional marketing efforts
- Maintain clear communication across Marketing, Sales, Partner teams, and third-party vendors
- Continuously assess program results and apply insights to refine future initiatives
- Remain flexible to support events outside standard business hours as needed
Work Arrangement
Hybrid — Cincinnati, Central region, Midwest, Great Lakes, Ohio Valley
Team
Reports to: Director of National Field Marketing
Other
- Must be located in the United States, with preference for candidates in the Central region
- Ability to travel 40–50% within the Central region
- Willingness to support occasional evening and weekend events based on business demands
