Lead field marketing initiatives across the Central region, aligning closely with Enterprise and Mid-Market sales teams to develop, execute, and measure regional programs.
Implement an account-based approach by collaborating with sales on target account selection and designing campaigns that accelerate key opportunities.
Develop a regional event calendar by identifying high-impact cities, accounts, and event formats that drive pipeline growth.
Own pipeline generation goals for field marketing, creating strategies before, during, and after events to boost attendance and enable effective sales follow-up.
Collaborate closely with account executives, SDRs, and sales leaders to co-create programs and convert engagement into closed deals.
Oversee end-to-end logistics including venue selection, speaker coordination, sponsorships, vendor management, and budget oversight.
Attend and manage events in person, making real-time decisions and representing the company to customers and prospects.
Gather and share regional insights to shape marketing strategy, messaging, and product positioning at the organizational level.
Develop standardized, repeatable playbooks for field programs to support scalability across regions and market segments.
Ensure all field activities consistently reflect the company’s mission to bring autonomy to software engineering with clarity and ambition.

Frequent travel to events within the Central region is required.
The role includes direct representation of the company to customers and potential clients.
The candidate will help define and shape the field marketing strategy for a rapidly growing AI organization from the start.

Factory is hiring a Field Marketing, Central