Develop and execute in-person and virtual event strategy for Japan, including trade shows, prospect roundtables, third party events, and group demos, to drive sales pipeline, revenue, and brand awareness targeting Small Business and Mid Market segments
Own the end-to-end process for field marketing events, including content creation, speaker coordination, logistics management, and vendor relationships
Serve as the primary marketing contact for Japan BDR, Sales and Customer Success Teams on event-related initiatives, managing event invitations, attendance coordination, and ensuring active participation in field marketing programs
Collaborate closely with Revenue Marketing and Integrated Marketing colleagues to share local market insights and ensure effective execution of integrated campaigns
Track and analyze performance on deals, pipeline, and MRR generated through field marketing initiatives, identifying opportunities for continuous improvement

Native Japanese speaker with business-level English proficiency and excellent communication skills in both languages
3~5 years of B2B marketing experience with proven track record in hands-on event execution and field marketing, ideally within SaaS environments, with demonstrated ability to set event strategy and prioritize initiatives based on business impact
Strong relationship-building skills with BDR and Sales Teams, with demonstrated ability to work collaboratively in cross-functional environments
Exceptional project management and logistics coordination abilities for managing multiple simultaneous events with strong attention to detail
Hands-on experience with event logistics including venue sourcing, vendor negotiations, catering coordination, and on-site event management
Comfortable being on-site at events in Tokyo, Osaka, or other cities, managing real-time adjustments, and ensuring flawless attendee experiences
Experience building speaker programs, recruiting executive speakers, and coordinating customer testimonials and panels
Self-starter with proven ability to independently manage end-to-end event production including vendor relationships, venue negotiations and on-site execution in the Japanese market
Data-oriented with ability to track event performance, pipeline attribution, and optimize programs based on measurable results

Remote (Country) — Japan, Tokyo, Osaka

Planning and executing in-person and virtual events from venue selection and vendor negotiations to on-site coordination and post-event follow-up
Collaborating within the Marketing Team, as well as BDR and Sales Leaders, on event strategy, target account selection, invitation lists, and team engagement
Managing speaker recruitment, rehearsals, and customer panel coordination for high-quality program delivery
Coordinating with vendors, venues to ensure smooth event execution and exceptional attendee experiences
Conducting post-event debriefs with BDR and Sales Teams and analyzing attendee feedback to continuously improve event quality

[Boots-on-the-Ground Impact] You'll be the regional operator who brings marketing programs to life in Japan, creating memorable brand experiences that directly drive pipeline and customer engagement. You'll own the complete event lifecycle from concept to measurable business results.
[Strategic Sales Partnership] Working as the primary event marketing partner for Japan SB and Mid-Market BDR and Sales Teams, you'll build strong relationships that bring prospects and customers together for meaningful conversations, accelerate deal cycles and strengthen customer relationships.
[Regional Influence] Your field marketing successes in Japan will be shared across APAC and globally within HubSpot, positioning you at the forefront of field marketing innovation while showcasing what works in the unique Japanese B2B market.

Must be able to travel within Japan for events
On-site presence required in Tokyo, Osaka, or other cities in Japan
Native Japanese speaker required
Business-level English proficiency required
Comfortable managing real-time adjustments during events
May be required to attend in-person onboarding or summits if joining Product or Engineering teams
Accommodations available for candidates with disabilities or travel limitations

HubSpot is hiring a Field Marketer