Responsibilities
- Act as an expert in eCommerce, responsible for planning and optimizing the effectiveness of Search and eCommerce campaigns.
- Plan media across platforms like Lazada, Shopee, Meta, and FSA (Grab & Foodpanda).
- Demonstrate outstanding ability to think creatively and troubleshoot problems.
- Execute tests, collect and analyze data, identify trends, and provide insights.
- Gain knowledge and experience to support the team in developing eCommerce strategies for existing business.
- Keep pace with industry trends and developments, aiming to be first to market with innovative approaches.
- Serve as the Search and eCommerce Champion and point of contact within the group.
- Build close relationships with vendors such as Lazada, Shopee, Grab, Foodpanda, Meta, and Amazon.
- Maintain a deep understanding of client business goals and marketing objectives, translating them into digital strategies.
- Communicate effectively and demonstrate strong planning, organizational, problem-solving, and analytical skills.
- Prepare and present strategic media recommendations to clients and agency management, including objectives, strategy, rationale, and projections.
- Supervise the implementation of all biddable media campaigns.
- Stay updated on current events, digital media trends, and industry developments that impact business.
- Serve as an expert in performance optimization.
Requirements
- Minimum of 2–3 years’ experience in a biddable media and client-facing role.
- Strong understanding of all Search and eCommerce platforms (e.g., Lazada, Shopee, Amazon).
- Proven success in running audience-based, performance-driven, and direct response campaigns.
- Proficiency in Microsoft Excel and automated dashboards; analytical mindset that is both creative and data-driven.
- Bachelor’s degree required; concentration in advertising, marketing, business administration, or communications preferred.
- Excellent understanding of media fundamentals.
- Strong quantitative skills, including analytical abilities and math proficiency.
- Ability to meet tight deadlines while delivering flawless work.
- Excellent verbal and written communication skills.
- Ability to train and demonstrate leadership capability.
- Genuine curiosity and interest in clients and their businesses.
Nice to Have
- Concentration in advertising, marketing, business administration, or communications
Team
Reports to: eCommerce Manager
About WPP Media
- WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.
- For more information, visit wppmedia.com.
Reporting of the Role
This role will report to eCommerce Manager.
3 Best Things About the Job
- Opportunity to develop a team fit for the changing nature of digital advertising, where 3rd-party data is becoming less prominent.
- A fun, flexible work environment that combines the best of entrepreneurialism while being part of one of the largest marketing services groups in the world.
- Working within a proven, high-performing team with excellent support and development opportunities.
Measures of Success
- In three months, you will have: Become familiar eCommerce services, tools, and client business.
- In three months, you will have: Developed a strong understanding of the various platforms and systems powering search and eCommerce media.
- In three months, you will have: Worked closely with the Campaign Delivery Team and Client Leadership teams to optimize overall campaign performance.
- In six months, you would have: Independently provided eCommerce solutions for ad-hoc client requests.
- In six months, you would have: Delivered flawless and timely biddable media campaigns that meet pre-determined KPIs.
- In six months, you would have: Taken control of the eCommerce Sr. Executive role to become a trusted advisor to the client by justifying recommendations, managing timelines, and delivering outcomes.
- In six months, you would have: Improved workflow efficiencies across teams.
- In six months, you would have: Stayed on top of betas and innovations in the digital space and articulated their relevance to internal and external stakeholders.
- In 12 months, you would have: Provided strategic insights on eCommerce offerings.
- In 12 months, you would have: Increased volumes for Paid Search and eCommerce.
- In 12 months, you would have: Worked closely with Campaign Delivery and Client Leadership teams to deliver integrated proposals for existing clients.
- In 12 months, you would have: Identified new eCommerce trends and opportunities for business growth and implemented action plans, collaborating with data and analytics teams to plan out deliverables.
