Responsibilities
- Serve as the primary strategic contact for the client, managing the core relationship for this business area.
- Ensure client satisfaction by consistently delivering high-quality service, tracked through feedback mechanisms and TRR scores.
- Lead regular performance reviews, including in-flight updates, status reports, and quarterly business reviews, translating data into clear, persuasive insights.
- Collaborate with the team to produce weekly performance summaries and insight-driven presentations that highlight campaign progress and actionable next steps.
- Spend about half a day each week at the client's location to maintain a strong, on-site partnership.
- Manage, mentor, and motivate a team of four: one Director, two Managers, and one Senior Executive.
- Establish clear objectives, promote accountability and curiosity, and support professional development at all levels.
- Work closely with leaders in Planning, Digital, and Marketing Science to ensure cohesive, integrated service delivery.
- Contribute to agency-wide initiatives by sharing expertise, supporting cross-functional projects, and fostering a high-performance culture.
- Be prepared to actively participate in hands-on tasks when necessary, demonstrating leadership by example.
- Oversee best-practice campaign setup, execution, and optimisation across digital performance channels, with a focus on CTV environments.
- Lead optimisation of CTV display campaigns to achieve cost-effective subscription outcomes across major streaming platforms and devices in ongoing multi-market campaigns.
- Develop and manage relationships with key CTV and digital partners such as Amazon, Google, Samsung, LG, and Roku, staying informed about new formats and buying opportunities.
- Lead optimisation efforts for burst campaigns involving search, social, and programmatic teams across various business lines.
- Regularly examine media, on-site, and app data to extract both campaign-specific and strategic business insights.
- Create and maintain structured optimisation plans to ensure recommendations are effectively implemented across channels and vendors.
- Evaluate and provide input on in-platform optimisation activities across all active channels.
- Strengthen collaboration with internal operations and tracking teams to enhance process efficiency and campaign execution.
- Partner with marketing science teams to improve data quality and analytical accuracy.
- Manage the coordination between clients and other Omnicom agencies responsible for additional creative production work.
Work Arrangement
Hybrid — London
Other
- Working pattern: present in the office three days a week, other days available to work remotely.
- Full training will be provided.
- Direct CTV experience is a plus, but not a prerequisite.
