Responsibilities
- Help draft and refine targeted messaging and compelling copy for use in outbound sequences and email nurture campaigns.
- Contribute to targeted signal campaigns and leverage AI tools for tasks such as optimizing audience segmentation and improving outreach effectiveness.
- Gain hands-on experience in measuring campaign attribution to accurately connect marketing activity to pipeline and revenue.
- Apply an experiment-driven mindset by assisting with A/B testing campaign elements (e.g., subject lines, calls-to-action) and iterating based on performance data.
- Collaborate closely with the marketing team to align demand gen efforts with content strategy, major campaigns, and broader brand goals.
- Occasionally support related marketing functions, such as content promotion or website updates, to expand your full-funnel marketing experience.
- Actively engage with our community by responding to comments, participating in trending conversations, and showing up authentically across platforms.
- Strengthen your marketing foundation by learning to navigate the tech stack for basic troubleshooting and reporting needs, gaining hands-on experience with the backend processes and reporting functions that power modern marketing teams.
- See firsthand how demand generation strategies drive real business impact within a fast-moving B2B marketing agency.
Requirements
- Currently a junior or senior pursuing a degree in Marketing or a related field
- Strong analytical abilities and a data-first mindset, with a keen interest in performance metrics and campaign reporting.
- Proven writing experience with the ability to craft clear, compelling, and concise copy optimized for direct response channels like cold outbound and email nurture sequences.
- Exceptional attention to detail, particularly when managing list segmentation, tracking links, and ensuring data integrity for campaign execution.
- A genuine passion for demand generation, understanding campaign attribution, and connecting marketing efforts directly to pipeline and revenue.
- A curious, experiment-driven mindset with a willingness to A/B test messaging, learn quickly, and iterate based on measurable results.
Nice to Have
- Any prior exposure to marketing technology (MarTech) systems
Work Arrangement
Remote (Worldwide)
Team
Structure: 3 divisions: Performance, Communications, and Commerce
Additional Information
- This is a part-time internship requiring approximately 6–7 hours per week.
- There is potential for the internship to be extended beyond the initial 1 year.
- You’ll have the ability to work from your home office.
- You must be able to remain stationary for extended periods, must be able to observe and interpret written and/or verbal communication, must have reliable internet access, and a professional background.
- You will be required to operate a laptop computer (PC or Mac available), computer software platforms, and other office productivity tools as necessary.
