Responsibilities
- Develop and continuously improve MGID's global email marketing strategy.
- Plan and execute communication across key lifecycle stages, including: lead nurturing; client activation; product adoption; retention; reactivation; upsell and cross-sell; product announcements; educational communication; newsletters; webinars and events; regional and global marketing campaigns.
- Build communication journeys for both Advertiser and Publisher audiences, as well as other relevant MGID audiences.
- Define and monitor email and lifecycle marketing performance. Track metrics including: delivery rate; open rate; CTR; reply rate; unsubscribe rate; conversion rate; activation and reactivation; engagement by audience and lifecycle stage.
- Run structured experiments around: subject lines; messaging; content; timing; frequency; segmentation; personalization; automation logic.
- Regularly analyze results and proactively recommend improvements.
- Build and optimize automated marketing workflows that make communication more timely, relevant and scalable. Use HubSpot and other available tools to create: automated nurture sequences; trigger-based campaigns; lifecycle communication; event communication; re-engagement flows; client activation journeys; inbound follow-up workflows; behavioral communication.
- Work with Sales, Operations, and other stakeholders when changes to CRM structure, integrations, or data architecture are required.
- Develop meaningful audience segmentation based on factors such as: lifecycle stage; client type; geography; industry; product interest; previous activity; campaign engagement; behavioral signals; commercial potential.
- Continuously improve the relevance of communication through personalization and more granular audience targeting.
- Support the automation of MGID's inbound flows for Publishers and Advertisers. Help improve: lead follow-up; lead nurturing; segmentation; qualification; automated communication before Sales engagement; communication after initial Sales contact; re-engagement of leads that did not convert.
Requirements
- 4+ years of experience in email marketing, lifecycle marketing, CRM marketing, or marketing automation.
- Strong hands-on email marketing experience in a B2B environment.
- Experience building automated and trigger-based marketing journeys.
- Good practical knowledge of HubSpot, including workflows, lists, segmentation, properties and campaign automation.
- Experience with lifecycle marketing, lead nurturing, activation, retention or reactivation programs.
- Strong understanding of segmentation, personalization, and behavioral communication.
- Strong analytical skills and ability to optimize communication based on data.
- Ability to independently identify opportunities and turn them into marketing initiatives.
Nice to Have
- Experience working with global or multi-market campaigns.
- Ability to work cross-functionally with Product Marketing, Content, Design, Sales, and regional teams.
- Experience with AI tools and LLM-based marketing automation, including personalization, content adaptation, and workflow optimization.
- Hands-on experience with Make, Zapier, n8n, CRM enrichment tools, APIs, integrations, or webhooks.
- Experience with B2B SaaS, AdTech, MarTech, or other global B2B environments.
- Experience with multichannel lifecycle marketing, including push, messaging, chatbots, or website communication.
- Understanding of lead scoring, behavioral signals, segmentation, and database hygiene.
- Experience with email deliverability and knowledge of GDPR, CAN-SPAM, consent, and unsubscribe requirements.
- Experience with campaign localization, A/B testing, and lifecycle marketing documentation.
Additional Information
- English proficiency at Upper-Intermediate level or higher.
