Boston, MA, USA Hybrid Employment

Velotic is hiring a Director, Web & Digital Marketing

About the Role

Oversee the development and performance of digital marketing channels, including website operations, SEO, paid media, and content strategy, while aligning with broader business goals and customer acquisition targets.

Responsibilities

  • Develop and implement comprehensive digital marketing strategies
  • Lead website planning, design, and ongoing optimization efforts
  • Manage digital content lifecycle across key online platforms
  • Oversee SEO and SEM initiatives to improve organic visibility
  • Analyze web traffic and user behavior to inform marketing decisions
  • Direct paid digital advertising campaigns across multiple channels
  • Collaborate with creative teams to produce compelling digital assets
  • Ensure brand consistency across all digital touchpoints
  • Monitor digital marketing KPIs and report on performance metrics
  • Guide A/B testing and conversion rate optimization programs
  • Coordinate with product teams to align digital messaging with offerings
  • Lead vendor selection and management for digital tools and platforms
  • Stay current with emerging digital trends and technologies
  • Develop budget proposals for digital marketing activities
  • Supervise digital marketing team members and external partners
  • Foster alignment between sales, marketing, and customer success
  • Implement marketing automation strategies for lead nurturing
  • Ensure compliance with data privacy regulations and best practices
  • Drive integration between web platforms and CRM systems
  • Evaluate third-party platforms for potential adoption
  • Support brand positioning through digital storytelling
  • Manage crisis response planning for digital channels
  • Lead quarterly digital performance reviews with stakeholders
  • Promote accessibility standards across digital properties
  • Enhance mobile user experience across devices

Compensation

Competitive salary and benefits package

Work Arrangement

Hybrid work model with flexible scheduling

Team

Collaborative environment within the marketing leadership team

About Us

We are a growth-focused organization that leverages technology to deliver client solutions. Our culture values innovation, accountability, and continuous improvement. We invest in scalable digital infrastructure to support long-term market expansion and customer engagement.

What You’ll Do

Shape the future of digital presence by leading strategic initiatives across web and marketing platforms. Drive measurable impact through analytics, user-centered design, and integrated campaigns that support business objectives.

Available for qualified candidates

About company
Velotic

Industrial software to build brighter

Powered by decades of innovation and real-world impact, Velotic starts the next chapter of industrial transformation—making your operations smarter, more predictive, and optimized for what’s ahead.

Velotic brings together trusted industrial software brands to deliver integrated solutions across operations visibility, connectivity, and digital transformation. The company unifies decades of engineering expertise to help industrial teams see, understand, and optimize their operations with confidence.

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Job Details
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Posted 11 days ago