Build a multi-brand, multi-channel social media strategy across Kinder’s, Spanglish Asadero, and Bare Bones Bone Broth
Lead the concepting and execution of high-impact, social-first campaigns and seasonal storytelling
Partner with Studio and Brand teams to develop content with exceptional taste and visual excellence
Manage, mentor, and inspire a high-performing team of social media managers and community staff
Own the end-to-end influencer marketing strategy across all three brands
Oversee community management operations for all brands
Serve as the social subject matter expert for the organization
Develop social and influencer activations designed to support key retail partners
Establish clear KPIs and benchmarks for all social programming
Oversee the social media and influencer marketing budgets across all three brands
Maintain a proactive mindset to address cultural shifts and platform changes

10-12+ years of marketing experience
8+ years specifically leading social media and influencer functions
5+ years managing and developing teams
Proven track record leading social and influencer programs across multiple brands simultaneously
Deep familiarity with retail-driven, consumer-packaged goods marketing rhythms
Exceptional creative sensibility with an uncompromising standard for content quality
Hands-on experience managing creator programs through platforms such as GRIN, Aspire, CreatorIQ, Tribe Dynamics, Dash Hudson
Comprehensive knowledge of paid social, organic social, influencer seeding, and affiliate strategies
Strong analytical abilities with a track record of using data to report on and optimize performance
Exceptional communication skills
Excellent organizational skills with the ability to manage multiple campaigns and workstreams
Strong negotiation skills for influencer contracts, agency partnerships, deliverables, and rates
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field

Hybrid — Walnut Creek, CA

Kinder's is hiring a Director, Social Media & Influencer Marketing