About the Role
Oversee the planning, implementation, and optimization of programmatic media initiatives, ensuring alignment with client goals and leveraging data to enhance campaign performance and scalability.
Responsibilities
- Develop and manage comprehensive programmatic strategies for key accounts
- Collaborate with data science teams to integrate audience insights into media planning
- Optimize real-time bidding campaigns across multiple platforms and channels
- Monitor performance metrics and deliver actionable insights to stakeholders
- Lead client-facing presentations and strategic reviews
- Ensure alignment between media execution and overarching marketing objectives
- Manage cross-functional coordination with creative, analytics, and account teams
- Identify opportunities for automation and efficiency improvements
- Stay current with evolving programmatic technologies and market trends
- Drive adoption of proprietary technology platforms for campaign deployment
- Negotiate and manage relationships with supply-side platforms and ad exchanges
- Ensure compliance with data privacy regulations and industry standards
- Mentor and develop junior team members within the media practice
- Support new business proposals with media strategy and forecasting
- Implement testing frameworks to evaluate campaign innovation
- Manage budget allocation and pacing for maximum ROI
- Utilize data visualization tools to communicate results effectively
- Coordinate with engineering teams to enhance data integration workflows
- Lead troubleshooting efforts for technical or performance issues
- Foster strong internal partnerships to streamline campaign operations
- Evaluate third-party vendors and measurement partners
- Maintain documentation for processes and best practices
- Support integration of identity solutions in cookie-less environments
- Drive transparency in reporting and media spend
- Promote continuous learning and knowledge sharing within the team
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with flexibility for remote and office presence
Team
Part of the global media solutions team focused on data-driven advertising
About the Team
This role operates within a global media organization that combines data science and advertising technology to deliver scalable, performance-driven campaigns for enterprise clients across industries.
Technology Stack
The team leverages a proprietary data platform enabling identity resolution, audience segmentation, and programmatic activation at scale, integrated with major ad tech ecosystems.
Available for qualified candidates requiring sponsorship
