Responsibilities
- Act as a strategic analytics advisor to business leaders, shaping product and marketing roadmaps through data-driven insights
- Represent analytics in cross-functional settings, translating complex findings into clear narratives for executive decision-making
- Track and communicate how changes in key business metrics affect overall financial performance
- Lead retention analysis across the subscription journey, including cohort modeling, churn breakdowns, and prioritization of interventions by user segment
- Define primary and secondary performance metrics and build real-time monitoring systems for subscription-based customer groups
- Design studies to uncover causal factors behind customer retention and attrition, guiding actions in CRM, product, and clinical operations
- Collaborate with product and clinical teams to assess new features, treatment plans, side-effect handling, and user engagement tools
- Shape segmentation strategies to focus retention efforts on the highest-impact customer groups
- Drive the shift from Multi-Touch Attribution to Multi-Touch Incrementality, including model validation, test design, halo effect measurement, and alignment with financial goals
- Work with marketing leaders to evaluate channel performance across digital, social, TV, podcast, and new platforms, clarifying differences between attribution and incrementality
- Improve media allocation by measuring cross-category halo effects and identifying inaccuracies in efficiency estimates
- Support A/B testing in marketing and CRM initiatives, including emerging AI-based decision systems
- Manage and grow a team of analysts, setting standards for analytical rigor, documentation, testing methods, and output quality
- Partner with data engineering to define data models, customer state tracking, dosage records, and retention pipelines
- Ensure dashboards and self-service tools are accurate, well-documented, and widely adopted, promoting use of Looker and GrowthBook
- Promote the use of causal reasoning over correlation, prioritize actionable insights, and clearly communicate uncertainty
- Oversee analyst workload distribution, adjusting resources dynamically to address urgent business questions
Work Arrangement
Hybrid
Other
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental, vision, and parental leave
- Employee Stock Purchase Program (ESPP)
- 401k benefits with employer matching
- Offsite team retreats
- Commitment to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans during hiring
- Fair chance employment policy: considers all applicants, including those with criminal records, in compliance with San Francisco, Los Angeles County, California, and similar local laws
- In Massachusetts, it is illegal to require or administer a lie detector test as a condition of employment
