About the Role
Lead the development and execution of comprehensive product marketing strategies to enhance market positioning, drive demand, and support sales teams with compelling messaging and tools.
Responsibilities
- Define and implement go-to-market plans for new product launches and updates
- Develop clear, persuasive messaging and positioning for product offerings
- Collaborate with product management to understand roadmap priorities and customer needs
- Conduct market research and competitive analysis to inform strategy
- Create sales enablement materials including battle cards, presentations, and FAQs
- Partner with demand generation teams on campaign development and content strategy
- Lead cross-functional coordination between marketing, sales, and product teams
- Translate technical product features into customer-focused benefits
- Manage external agencies and internal creative resources for marketing assets
- Monitor market trends and customer feedback to refine messaging
- Support pricing and packaging strategies with market insights
- Drive consistency in brand voice across all product communications
- Present product marketing updates to executive leadership
- Train sales teams on new product features and value propositions
- Evaluate marketing performance using key metrics and adjust strategies
- Ensure alignment between product capabilities and customer pain points
- Develop executive-level product summaries for external audiences
- Manage timelines and deliverables across multiple product initiatives
- Identify opportunities to differentiate offerings in the marketplace
- Lead customer storytelling efforts to highlight product impact
Nice to Have
- Master’s degree in business or marketing
- Experience in real estate or transaction management software
- Background in scaling marketing functions
- Knowledge of SEO and content distribution
- Experience with product analytics tools
- Public speaking or industry event participation
- Certifications in product marketing or management
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Part of the marketing leadership team reporting to the CMO
About Us
We are a technology company focused on empowering professionals with innovative software solutions for transaction management and workflow efficiency.
Culture & Values
- We value collaboration, accountability, customer focus, and continuous improvement in everything we do.
- Our environment supports professional growth and recognizes impactful contributions.
Not available for this position
