Responsibilities
- Define and articulate clear product strategies aligned to the company's growth goals in each of its product lines
- Define and operationalize product-level unit economics and contribution margin targets
- Ensure alignment across platform, workflow, and growth initiatives
- Establish structured prioritization frameworks tied to ARR, retention, and expansion
- Ensure product investment decisions are tied to ROI, margin impact, and capital efficiency
- Ground product strategy in structured competitive intelligence and market signal loops
- Drive multi-quarter roadmap clarity and portfolio balance
- Establish product standards (PRDs, discovery practices, KPI definition)
- Implement planning and roadmap review rhythms
- Improve prioritization discipline and reduce reactive roadmap churn
- Define and track measurable outcomes for major product initiatives
- Drive continuous improvement through data, market insight, and customer feedback
- Clarify decision-making rights between Product, GTM, and Engineering (RACI or equivalent)
- Provide functional leadership and mentorship to Product Managers
- Elevate PM craft across discovery, metrics, stakeholder engagement/management, and execution
- Partner with GTM leadership on performance input and development planning
- Support hiring and onboarding of future PM talent
- Partner closely with GTM leadership on revenue-driven priorities and Engineering for technical trade-offs
- Balance short and long-term commercial needs with platform integrity
- Support pricing, packaging, and monetization strategy
- Align product initiatives with expansion and retention goals
- Establish a product and portfolio-level reporting cadence for key performance indicators (KPIs) and business outcomes, ensuring transparency to the executive team and cross-functional partners
Requirements
- Driven by purpose and motivated by work that matters
- Looking for more than a role — want to be part of a growing, forward-thinking company solving real-world challenges to improve how farming works
- Ability to define and operationalize a clear, economically grounded product strategy
- Experience operating as a player-coach in a growth-stage environment
- Proven ability to elevate Product Management standards and craft
- Experience building a repeatable product operating model that connects market insight, customer feedback, and data to capital-efficient investment decisions
- Ability to anchor product strategy in competitive intelligence, regulatory and agronomic shifts, and emerging capabilities
- Track record of translating external signals into proactive roadmap positioning and scalable platform leverage
- Functional oversight experience ensuring product investments drive retention, expansion, contribution margin improvement, and long-term platform integrity
Team
Structure: Functional leadership role providing oversight to Product Managers while partnering closely with GTM and Engineering leadership
