About the Role
Lead the development and execution of paid media strategies across digital channels to maximize return on ad spend and support scalable growth.
Responsibilities
- Develop and manage comprehensive paid media strategies across search, social, and programmatic platforms
- Optimize campaign performance to improve ROI and customer acquisition efficiency
- Lead testing frameworks to identify high-performing creatives and audience segments
- Collaborate with analytics teams to build robust measurement models
- Manage budget allocation across channels based on performance data
- Oversee agency partners and vendor relationships for paid media execution
- Translate business goals into actionable media plans
- Monitor industry trends and emerging advertising technologies
- Produce regular performance reports for executive stakeholders
- Ensure brand consistency across all paid media placements
- Drive A/B testing initiatives to refine targeting and messaging
- Work closely with creative teams to develop high-converting ad assets
- Manage keyword strategy and bidding tactics for search campaigns
- Expand reach through audience segmentation and lookalike modeling
- Maintain compliance with platform policies and advertising standards
- Lead quarterly media planning and forecasting exercises
- Identify opportunities for automation and process improvement
- Support product launches with targeted media campaigns
- Evaluate new platforms for testing and potential scale
- Develop attribution models to assess channel contribution
- Coordinate with CRM teams to align media with retention efforts
- Train internal teams on paid media performance insights
- Manage day-to-day operations of paid media campaigns
- Ensure accurate tracking implementation across all campaigns
- Lead post-campaign analysis to inform future strategies
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with office and remote flexibility
Team
Part of the marketing leadership team driving growth initiatives
About Us
We are a mission-driven organization focused on enhancing human performance through innovative products and education. Our culture values curiosity, accountability, and continuous improvement. We operate at the intersection of fitness, nutrition, and cognitive health, serving a passionate global community.
What We Offer
Comprehensive health insurance, retirement plans, and wellness benefits. Professional development opportunities, flexible work arrangements, and access to performance-enhancing products. A collaborative environment that encourages innovation and personal growth.
Not available
