Responsibilities
- Develop and manage multi-channel demand generation initiatives focused on key sectors such as energy, manufacturing, defense, and technology.
- Lead a diverse mix of campaigns including email, paid search, digital advertising, account-based marketing, third-party sponsorships, and presence on industry review platforms, continuously optimizing for cost-per-pipeline and revenue influence.
- Create strategies to engage potential customers who are not currently in-market, using paid social media, targeted content, vertical-specific messaging, and account-based tactics to convert inactive prospects into qualified leads.
- Design and implement lead nurturing workflows and retargeting campaigns aligned with buyer journey stages and product relevance to advance prospects through the sales funnel.
- Analyze campaign performance and pipeline metrics to determine effective strategies, identify underperforming areas, and guide budget reallocation decisions.
- Collaborate with Marketing Operations on reporting frameworks and attribution modeling to inform ongoing program enhancements.
- Leverage generative AI and intent-driven personalization technologies to improve campaign speed and targeting accuracy.
- Coordinate with Product Marketing to refine messaging around advanced threat protection, zero-day defense, and regulatory compliance.
- Align with Field Marketing and Sales teams to ensure seamless execution of outbound outreach and smooth transition of leads through the sales process.
