Responsibilities
- Develop and execute demand generation strategies across content, email, social media, and paid channels.
- Manage LinkedIn presence and distribution as the primary inbound channel.
- Oversee programs for newsletter, podcast, blog, YouTube, and G2.
- Coordinate event sponsorships and engage with partnership communities.
- Write website copy and design landing pages.
- Define core messaging and positioning in close collaboration with the CEO.
- Track marketing metrics directly linked to MQLs, SQLs, pipeline, and revenue.
Requirements
- At least 5 years of B2B SaaS marketing experience, including 2 years owning a marketing function.
- Demand generation focus with a proven record of driving qualified pipeline and measurable revenue impact, not just awareness.
- Comfortable owning a revenue number and being held accountable for it.
- Scrappy and execution-oriented, able to build channels from the ground up rather than from templates.
- Strong critical thinking and judgment to evaluate which bets are worth pursuing.
- Exceptional writing skills to translate complex product capabilities into narratives that resonate with target buyers.
- Senior enough to manage a team but willing to do hands-on work before a team exists.
- Portfolio required, including examples of content produced and programs built or scaled.
Nice to Have
- Experience in or exposure to partner marketing or partnerships-led growth.
- Experience with PRM, CRM, or partner-led growth platforms.
- Familiarity with HubSpot for marketing operations.
- Experience managing or mentoring junior marketing team members.
Benefits
- Competitive base salary plus meaningful performance-based upside tied directly to revenue targets.
Compensation
Competitive base salary plus meaningful performance-based upside tied directly to revenue targets.
Work Arrangement
Remote (Must accommodate US East Coast working hours)
What Will Not Work Here
- Producing strategy documents that do not lead to action.
- Relying on AI-generated frameworks as a substitute for real marketing judgment.
- Waiting for perfect information before running experiments.
- Measuring success in outputs instead of outcomes.
Why Join Us
- A marketing function with real traction already in place; you prioritize and build on it, not from scratch.
- Direct line to the CEO; your strategy shapes how the product shows up in the market.
- A product marketer joining alongside you to own the product messaging layer, freeing you to focus on growth.
- The kind of place where you write the playbook, not follow one; we grew 600% last year with virtually no formal marketing function, and are already on track to grow 300% this year.
Other
- Location: Remote (Must accommodate US East Coast working hours).
- Portfolio required: include examples of content you've produced and programs you've built or scaled.
