Responsibilities
- Own SentiLink's growth marketing strategy and execution, with accountability for generating qualified pipeline and supporting ARR growth.
- Develop and execute an integrated marketing calendar that aligns campaigns to company priorities, target accounts, product launches, and revenue goals.
- Build end-to-end campaigns by defining objectives, audiences, messaging, creative assets, distribution strategy, and success metrics, then optimize based on results.
- Partner closely with Sales to increase awareness, engagement, pipeline generation, and conversion across SentiLink's highest-priority enterprise accounts.
- Own SentiLink's organic growth strategy, including SEO and answer engine optimization (AEO), to improve visibility and trust with buyers researching fraud, identity, and risk solutions.
- Lead the evolution of SentiLink's website as a conversion engine through landing pages, content experiences, resource center improvements, and ongoing optimization.
- Develop the strategy for industry events, webinars, executive programs, and other field marketing initiatives that create pipeline and accelerate strategic opportunities.
- Build and own marketing analytics, attribution, and reporting, ensuring marketing investments are measured against pipeline, revenue, and business impact.
- Partner with Product Marketing, Product, and Data Science to translate product capabilities and market insights into compelling campaigns and customer narratives.
- Recruit, develop, and lead a high-performing team while establishing scalable processes and operating rhythms.
- Evaluate new marketing channels, technologies, and AI-enabled tools that improve campaign effectiveness, operational efficiency, and pipeline generation.
- Serve as a key partner to executive leadership, helping shape SentiLink's go-to-market strategy and long-term growth initiatives.
Requirements
- 10+ years of B2B marketing experience, with significant ownership of demand generation or growth marketing for enterprise software companies.
- Experience building demand generation programs at growth-stage B2B companies.
- Demonstrated success generating meaningful, attributable pipeline and revenue.
- Able to walk through campaigns you personally built in detail, including: Business objective, Target audience and segmentation, Messaging, Creative assets, Distribution strategy, Performance against pipeline and revenue goals.
- Experience developing marketing programs targeting strategic enterprise customers.
- Strong experience building and executing integrated campaigns across multiple channels.
- Hands-on experience with SEO and AEO, with a strong point of view on how AI is changing organic discovery.
- Experience owning website strategy, including landing pages, content hubs, and conversion optimization.
- Strong analytics and attribution skills with experience connecting marketing investments directly to pipeline and revenue outcomes.
- Demonstrated people leadership.
- B2B SaaS, infrastructure software, cybersecurity, fintech, or another technical enterprise software background required.
- Experience with Salesforce, HubSpot, Marketo, or similar marketing technology platforms.
- Willingness to travel up to 25%.
- Candidates must be legally authorized to work in the United States and reside in the United States.
Nice to Have
- Experience marketing fraud, identity, fintech, cybersecurity, infrastructure software, or adjacent enterprise technology products.
- Experience marketing to financial institutions, fintechs, marketplaces, or other regulated industries.
- Experience leveraging AI tools to improve campaign development, content creation, SEO/AEO, personalization, analytics, and marketing operations.
- Experience partnering closely with enterprise sales organizations.
Additional Information
- Willingness to travel up to 25%.
- Candidates must be legally authorized to work in the United States and reside in the United States.
