Responsibilities
- Create and execute holistic strategies to strengthen customer loyalty and increase retention.
- Ensure customer engagement efforts support broader business goals and marketing plans.
- Supervise daily operations of engagement programs with focus on data accuracy and system performance.
- Lead the evaluation, deployment, and refinement of customer engagement technologies.
- Maintain a high-performing CRM system that supports an efficient sales pipeline.
- Manage end-to-end CRM functions including customer onboarding, retention, reactivation, and lifecycle strategies.
- Design and launch targeted marketing initiatives to boost engagement and customer satisfaction.
- Build customized communication plans to improve overall customer experience.
- Lead strategic oversight of customer acquisition at the executive level.
- Plan and execute marketing campaigns across multiple channels such as email, SMS, and push notifications.
- Support the coordination of promotional events aimed at attracting new customers.
- Analyze customer behavior data to uncover trends, insights, and growth opportunities.
- Monitor key marketing performance indicators including conversion rates and digital analytics.
- Produce and deliver regular reports on engagement results, customer patterns, and campaign outcomes.
- Collaborate with marketing, sales, and support teams to ensure a unified customer engagement approach.
- Work with IT and data teams to integrate engagement platforms with core business systems.
- Lead, develop, and mentor a team of customer engagement specialists and data analysts.
- Promote a culture of innovation and ongoing improvement within the engagement department.
Work Arrangement
On-site
Team
The role leads a specialized team of more than 100 professionals focused on customer engagement.
Location
On-site positions available in Spain, Poland, Portugal, or Bulgaria.
Other
Proficiency in a relevant language may be required depending on the role's regional focus.
