Responsibilities
- Lead the business strategy process that defines the ambition, the market model, where to play, and how to win. Ensure shared understanding of category roles, competitive position, and growth horizons. Work with cross-functionals to define the plan and roadmaps.
- Partner with Brand and Marketing teams to develop the consumer, customer and brand objectives. Own the process and strategic discipline for defining the branded portfolio, consumer target, positioning, and 4Ps strategy. Ensure all brand choices ladder up to category strategy and market opportunity.
- Lead development of long-term innovation platforms grounded in consumer, operator, and customer insights. Connect category and channel opportunities to R&D and Product Development pipelines. Provide structured, insight-driven opportunity definitions for stage-gate with clear prioritization.
- Own the commercial capability model: tools, systems, processes, dashboards, and decision frameworks. Build organizational category fluency and commercial discipline across the matrix. Standardize how insights, strategy, and action flow across the enterprise.
- Create GTM strategy frameworks across Retail, Foodservice, QSR, and emerging verticals. Partner with Channel Owners and Sales to ensure differentiated, insight-led approaches. Build cross-functional GTM plans and aligned around the company goals. Drive cross-functional alignment on the logic behind channel choices and customer positioning.
- Bring clear, actionable consumer/operator insights to inform brand, category, and customer decisions. Clarify the short-term commercial implications of market shifts and address plans and action steps to refine and develop market position.
- Use category logic to guide product and portfolio decisions (assortment, SKU roles, pack strategy). Partner with Supply Chain, R&D, and Category leads making sure item-level decisions are made and executed. Ensure decisions aligns our goals with market logic, seeking significant economic impact.
- Develop with the teams channel playbooks focused on category dynamics, customer needs, and drivers. Provide clarity across channels (Retail, Foodservice, etc) on market dynamics, competitive activity, trends and immediate opportunities.
- Develop customer-facing category narratives, opportunity frameworks, and JBP inputs. Enhance customer credibility by integrating insights and cross-functional expertise. Equip Sales with consistent, enterprise-backed category stories.
- Mobilizing cross-functional alignment; supporting P&L owners Diagnose market, category, and customer performance gaps, with clear routines and processes to drive action and disciplined execution. Convene RGM, Sales, Category, Marketing, and Ops to align on actions. Bring clarity to short-term levers: mix, price, pack, assortment, promo, GTM adjustments. Ensure performance actions reflect into shared goals and objectives.
Requirements
- Bachelor’s degree
- 7+ years in category development, insights, RGM, brand/marketing, or commercial strategy
- Exceptional strategic thinking, communication, and storytelling capability
- Proficiency with syndicated data and insight platforms
- Strong business acumen
Nice to Have
- MBA
- Experience in multi-channel food industries
Work Arrangement
On-site — Greeley, Colorado
Team
Structure: cross-functional leaders (Category Management, Marketing, R&D, Revenue Management, Sales, Channel Teams, etc.)
Additional Information
- Can perform the functions of the job with or without a reasonable accommodation.
- As a salaried position with the company, you may be required to travel at some point to other facilities, to attend Company events, or as a representative of the Company in other situations.
- The applicant who fills this position will be eligible for the following compensation and benefits: Benefits: Vision, Medical, and Dental coverage begin after 60 days of employment; Paid Time Off: sick leave, vacation, and 6 company observed holidays; 401(k): company match begins after the first year of service and follows the company vesting schedule; Base salary range of $101,000-$155,000; Incentive Pay: This position is eligible to participate in the Company’s annual bonus plan, the amount of bonus varies and is subject to the standard terms and conditions of the incentive program; and Career Development: Our company is dedicated to supporting professional growth by offering continuous learning opportunities and a focus on career growth through various learning and development programs.
- For individuals assigned and/or hired to work in states where it is required by law to include a reasonable estimate of the compensation for any given position, compensation ranges are specific to those states and takes into account various factors that are considered in making compensation decisions, including but not limited to a candidate’s relevant experience, qualifications, skills, competencies, and proficiencies for the role.
- The Company is dedicated to ensuring a safe and secure environment for our team members and visitors. To assist in achieving that goal, we conduct drug, alcohol, and background checks for all new team members post-offer and prior to the start of employment. The Immigration Reform and Control Act requires that verification of employment eligibility be documented for all new employees by the end of the third day of work.
