About the Role
The role leads the development and execution of marketing and communications strategies to support the growth of dermatology practices through partnerships. Responsibilities include brand positioning, campaign management, and cross-functional collaboration to enhance market presence and physician engagement.
Responsibilities
- Lead the creation and implementation of marketing strategies tailored to dermatology practice partnerships
- Develop integrated communication plans to support national and regional growth initiatives
- Collaborate with clinical and operations teams to align marketing efforts with business goals
- Oversee brand development and consistency across all channels and markets
- Manage the planning and execution of digital and traditional marketing campaigns
- Analyze market trends and customer insights to inform strategic decisions
- Supervise the production of marketing materials including brochures, websites, and presentations
- Serve as primary liaison between marketing and executive leadership
- Coordinate with external agencies to ensure brand compliance and campaign effectiveness
- Lead public relations initiatives to enhance company visibility and reputation
- Develop content strategies for patient and physician audiences
- Track and report on marketing performance metrics and ROI
- Support mergers, acquisitions, and new market entries with go-to-market plans
- Ensure compliance with healthcare marketing regulations
- Mentor and develop marketing team members
- Drive internal communications to align teams across regions
- Manage budget planning and allocation for marketing activities
- Evaluate new marketing technologies and tools for adoption
- Foster relationships with key opinion leaders and dermatology partners
- Promote patient education initiatives through targeted outreach
- Oversee crisis communication planning and response
- Align local marketing efforts with national strategy
- Lead rebranding or repositioning initiatives as needed
- Ensure accessibility and inclusivity in all marketing content
- Support physician recruitment through targeted marketing campaigns
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Part of the national marketing leadership team focused on dermatology services
About the Role
This position plays a critical role in shaping the marketing direction for a growing network of dermatology practices. The leader will drive brand awareness, support practice integration, and enhance patient and physician engagement through data-informed strategies.
What We Offer
A collaborative environment with opportunities for professional growth, competitive compensation, comprehensive benefits, and the chance to make a meaningful impact in healthcare delivery.
