About the Role
Lead the development and execution of integrated influencer and public relations strategies to amplify brand presence and connect with diverse audiences through authentic narratives and high-impact collaborations.
Responsibilities
- Develop and oversee a global influencer marketing strategy aligned with brand goals
- Identify and cultivate relationships with key content creators and social media personalities
- Design campaign frameworks that blend influencer content with PR initiatives
- Manage end-to-end production of influencer partnerships, from concept to performance analysis
- Serve as primary spokesperson in media and public-facing engagements
- Pitch stories and secure coverage in relevant print and digital outlets
- Build relationships with journalists, bloggers, and industry analysts
- Coordinate press activities including interviews, product placements, and media events
- Monitor public sentiment and respond to brand-related media inquiries
- Align influencer campaigns with product launches and seasonal marketing calendars
- Track and report on campaign ROI using engagement, reach, and conversion metrics
- Ensure brand consistency across all influencer-generated content
- Lead crisis communication planning and response when needed
- Collaborate with legal and compliance teams on disclosure requirements
- Stay current on trends in social media, influencer culture, and media landscapes
- Manage external agency partners supporting PR and influencer efforts
- Mentor and develop a team of marketing and PR specialists
- Present strategic recommendations to executive leadership
- Foster inclusive representation in influencer selection and storytelling
- Evaluate new platforms and formats for emerging influencer opportunities
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility based on location and team needs
Team
Part of the marketing leadership team focused on brand growth and storytelling
Culture & Values
- We prioritize authenticity, creativity, and social responsibility in every campaign
- Our team values diverse perspectives and inclusive storytelling
- We believe in using influence to inspire positive change and community engagement
Growth Opportunities
- This role offers leadership exposure across global marketing functions
- Opportunities to shape strategy at the executive level
- Support for professional development and industry networking
Available for qualified candidates requiring sponsorship
