Responsibilities
- Drive individual giving growth: Own the strategy and performance of individual giving revenue, improving acquisition conversion, recurring giving, retention, upgrades, and donor lifetime value. Build and execute a clear, metrics-driven roadmap grounded in disciplined testing and performance analysis. Strengthen monthly giving and optimize key revenue moments, including year-end and emergency campaigns. Maintain a giving experience in line with GiveDirectly’s brand and voice.
- Build and scale a bequests function: Design and launch a repeatable, scalable legacy giving program. Hire and manage a dedicated Bequests/Legacy Lead, define supporter journeys and stewardship workflows, manage external partners, and build a measurable pipeline of confirmed legacy pledgers.
- Improve donor experience and lifecycle performance: Optimize the end-to-end donation experience — including landing pages, forms, checkout, payment options, and upgrade flows — in partnership with Engineering and Product. Own lifecycle communications across web, email, and SMS, ensuring strong segmentation, tracking, and performance dashboards.
- Lead for execution and future expansion: Manage and develop Growth Managers with clear goals and operating cadence. Oversee third-party and international donation partners. Once core growth and legacy initiatives are established, assess and scope geographic expansion opportunities in a disciplined, data-driven way.
Team
Team size: 3. Structure: Director manages 2 Growth Managers and will hire a dedicated Bequests/Legacy Lead
What success looks like in 12–18 months
- A clear, trusted, metrics-driven strategy for individual giving with consistent reporting and accountability.
- Measurable improvements in conversion, recurring donor share, retention, and donor lifetime value.
- A stronger, more scalable monthly giving program.
- A launched and growing bequests program with a hired lead and defined legacy pipeline.
- A clear, prioritized assessment of geographic expansion opportunities beyond current core markets.
- Sustained revenue growth building on our current ~30% year-over-year trajectory and contributing meaningfully toward our $55M 2026 target.
Why work at GiveDirectly?
- A supportive team that works hard and cares hard
- A robust health benefits plan (exact details will vary by country)
- Flexible paid time off that staff is encouraged to take
- Allowances for desk set-up and learning and development
Commitment to Safeguarding
- GiveDirectly is a member of the Misconduct Disclosure Scheme, and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires.
- We may also employ other robust pre-hire screens, including in-depth reference checks, criminal background checks, and sanctions screens.
- GD is committed to a policy of “zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation.”
Reasonable Accommodations
We are committed to fostering an inclusive and accessible work environment. If you require any accommodations during the application or interview process, or to perform the essential functions of the role, please email us at careers@givedirectly.org with the email subject “Accommodation Needed”.
Additional Information
- Travel: ~3–4 trips annually
- Background checks: In-depth reference checks, criminal background checks, sanctions screens
- Safeguarding: Commitment to zero tolerance for abuse or exploitation
- Equal Opportunity Employer: All qualified applicants considered without regard to race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other protected characteristic
- Reasonable accommodations available upon request
- No negotiation policy for salaries
