About the Role
Lead the development and execution of performance marketing strategies to grow customer acquisition and revenue in an e-commerce environment. Oversee cross-channel campaigns, analytics, and team leadership to achieve scalable growth.
Responsibilities
- Develop and manage comprehensive performance marketing strategies for e-commerce platforms
- Lead acquisition campaigns across digital channels including paid search, social, and programmatic
- Optimize customer conversion funnels from first touch to purchase
- Use data analytics to assess campaign effectiveness and guide decision-making
- Manage budgets to maximize return on ad spend and customer lifetime value
- Collaborate with creative teams to produce high-performing ad content
- Oversee A/B testing and experimentation to improve conversion rates
- Lead a team of marketing specialists and coordinate external agency partners
- Monitor industry trends and emerging technologies in digital advertising
- Ensure compliance with data privacy regulations across marketing activities
- Build dashboards and reporting systems for real-time performance tracking
- Align marketing efforts with product and brand strategy
- Drive customer segmentation and targeting strategies
- Manage relationships with third-party ad tech and analytics providers
- Implement attribution modeling to measure cross-channel impact
- Lead quarterly planning and forecasting for marketing spend
- Support international market expansion through localized campaigns
- Foster a culture of testing, learning, and agile optimization
- Work closely with CRM teams to integrate performance efforts with retention
- Evaluate and scale new performance channels
- Ensure brand consistency across all customer touchpoints
- Use customer insights to refine messaging and positioning
- Present strategic updates to senior leadership
- Manage agency partnerships and negotiate vendor contracts
- Drive integration between web analytics and advertising platforms
Compensation
Competitive salary with performance-based components
Work Arrangement
Full-time, remote-friendly with office option
Team
Marketing leadership team within a fast-growing digital-first brand
Benefits
- Flexible working hours and remote options
- Opportunity to shape marketing strategy in a growing brand
- Professional development and leadership growth
- Modern tech stack and marketing tools
- Innovative, collaborative work culture
Equal Opportunity
- We welcome applications from all backgrounds regardless of gender, ethnicity, religion, or sexual orientation
- Inclusive hiring practices and diverse team environment
Available for qualified candidates
