About the Role
This role leads the development and execution of digital marketing strategies to increase brand visibility, generate qualified leads, and support revenue growth through coordinated online efforts.
Responsibilities
- Lead the planning and implementation of comprehensive digital marketing strategies
- Manage digital campaigns across paid, organic, and social channels
- Optimize website performance for user experience and conversion
- Use analytics to measure campaign effectiveness and guide decisions
- Collaborate with sales to align marketing efforts with business goals
- Oversee content marketing initiatives tailored to target audiences
- Direct SEO and SEM strategies to improve search visibility
- Manage digital budget allocation and spending efficiency
- Supervise marketing automation platforms and workflows
- Lead A/B testing and conversion rate optimization programs
- Coordinate with product teams to promote new offerings
- Develop digital messaging frameworks for consistency
- Monitor digital trends and competitive activity
- Produce performance reports for leadership review
- Ensure brand compliance across all digital assets
- Manage external agencies and vendor relationships
- Support event marketing through digital promotion
- Guide email marketing strategy and segmentation
- Enhance lead nurturing processes using digital tools
- Drive integration between digital and field marketing
Compensation
Competitive salary and performance-based incentives
Work Arrangement
Hybrid work model with Eastern Time alignment required
Team
Part of the global marketing team reporting to senior leadership
Why Join Us
- Opportunity to shape digital strategy in a growing cybersecurity company
- Work with a team focused on innovation and measurable impact
- Access to advanced marketing technologies and platforms
- Support for professional development and leadership growth
Application Instructions
- Submit resume and cover letter through company careers portal
- Applications without cover letter may not be considered
- Only shortlisted candidates will be contacted
Not available for this position
