Responsibilities
- Own the channel: Define and lead Tilt’s direct mail strategy, including targeting approach, prescreen criteria, offer design, testing roadmap, and long-term scale plan.
- Drive profitable acquisition: Partner with credit to balance approval rates, losses, and customer value - ensuring direct mail delivers resilient, profitable growth.
- Build the test-and-learn engine: Design and execute structured tests across audience segments, offers, creative, formats, and cadence to continuously improve performance.
- Influence product success: Work closely with the product team to align mail offers, messaging, and positioning with card value propositions.
- Manage execution end-to-end: Own campaign planning, vendor coordination, and operational readiness from list pull through in-market performance.
- Be the customer advocate: Ensure mail creative and offers are clear, compliant, and trust-building, setting the right expectations for customers from first touch.
- See the full picture: Use data to connect mail performance to downstream outcomes like activation, spend, retention, and credit performance.
Requirements
- You have hands-on experience running direct mail for lending products, ideally credit cards.
- You’re deeply analytical and comfortable working with SQL and Python day-to-day to evaluate funnel performance and segment level unit economics.
- You understand prescreened acquisition strategies, and how marketing and credit policy intersect.
- You’re highly autonomous and organized, comfortable owning execution of an end-to-end channel.
- You’re a clear, confident communicator who can influence across marketing, credit, product, and operations.
- You’re relentlessly results-focused, with a strong bias toward experimentation and measurable outcomes.
Benefits
- Virtual-first teamwork: The Tilt team is collaborating across 14 countries, 12 time zones, and counting. You’ll get started with a WFH office reimbursement.
- Competitive pay: We're big on potential, and it's reflected in our competitive compensation packages and generous equity.
- Complete support: Find flexible health plans at every premium level, and substantial subsidies that stand up to global standards.
- Visibility is yours: You can count on direct exposure to our leadership team — we’re a team where good ideas travel quickly.
- Paid global onsites: Magic happens IRL: we gather twice yearly to reconnect over shared meals or kayaking adventures. (We’ve visited Vail, San Diego, and Mexico City, to name a few.)
- Impact is recognized: Growth opportunities follow your contributions, not rigid promotion timelines.
Work Arrangement
Remote (Worldwide)