WPP Media is hiring a Digital Specialist (Digital Planner)

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. WPP Media is a global media organization belonging to the WPP group, focusing on brands such as Choreograph, EssenceMediacom, Mindshare, and Wavemaker. In a world where media is everywhere, we combine the best platforms, people, and partners to create unlimited growth opportunities. Joining us, you benefit from programs preparing for future careers and work with specialists whose competencies are certified by DIMAQ. In WPP Media, we not only use technology—we create it. Thanks to our proprietary tools, such as the WPP Open platform (AI for marketing), you will work on international projects and support clients worldwide. In WPP Media, you can use global resources and contacts of the entire WPP network, expand your network of acquaintances, and learn from the best in marketing and advertising. As Top Employer Poland & Europe 2021–2025, we create a work environment based on trust and high HR standards. For the second time in a row (2024 and 2025), the Media & Marketing magazine honored us with the title of Media Group of the Year. More information can be found on the wppmedia.com page. As a Digital Planner, using your digital knowledge in tactical planning, you will co-create the Agency Planning team, which transforms the business goals of our Clients into effective media goals. AP builds trust-based relationships, proposing our innovative solutions. On a daily basis, you will, among other things: support in delivering specialized data, including data strategy and analytics, prepare cross-platform digital recommendations in cooperation with agency-side individuals, create reports and analyses summarizing the effects of actions, monitor and optimize campaigns in cooperation with purchasing specialists, and evaluate the possibilities of achieving media KPIs, benchmarking expenditures, and Client expectations. To start, you will need: knowledge of media Direct Buying (Display & OLV) - must have, practical knowledge and skills in the field of Biddable Media (market knowledge, suppliers, terminology, and trends) and platforms such as Google Ads, DV360, or Meta, knowledge of AdTech marketing tools (including AdOps) and experience in working with display and video formats, the ability to strategically plan with consideration of business goals, media budgets, negotiation conditions, and campaign optimization, project management skills, high stress resistance, and flexibility in responding to changes, developed analytical skills – the ability to combine data and draw accurate conclusions, knowledge of English at level B2 enabling free communication, the ability to organize your own work, independence, initiative, and a sense of responsibility for assigned tasks, communication skills, and the ability to build lasting relationships with key partners. From us, you can expect: employment contracts, 3 days of work from the office, 2 from home, benefits after the first month of cooperation: life insurance, English language/ sports card/medical care subsidies, discounts to our employee canteen, workation after half a year of work, weekly breakfasts in the office for everyone, cyclic integration meetings, a rich offer of internal and external training, the possibility of joining the Innovation Community – our joint program with Mspark: together with you, we develop and implement innovative ideas from the MARTECH sector, technologies - we work on tools that can really optimize your work time, a referral program for new hires, the possibility of development within our companies – we understand the desire to change the career path, choose an expert or managerial path, a well-organized Induction program, thanks to which your first days of work will be less stressful, support within the Employee Assistant Program (counseling in the field of mental health) and cooperation with the Telus Health One platform. And something that is not a standard everywhere: an atmosphere in which people really support each other, appreciate their work, and willingly share knowledge. Our recruitment process includes a telephone conversation, followed by a meeting with your future supervisor in the company of HR. During the meeting, we would like to get to know your competencies, but we also count on you telling us about yourself, because we want to create teams that feel good in their company. Sounds interesting? Apply and see how together we can create the future of media! After a thorough review of all applications, we will contact those candidates whose qualifications and declared terms of cooperation most closely match the goals of our recruitment process. Administrator of your personal data is WPP Media Poland sp. z o.o. The personal data you provide will be processed for the purpose of implementing the recruitment process. By providing us with personal data exceeding the scope required by the Labor Code, you consent to the processing of these data for the purpose of implementing the recruitment process. Consent can be withdrawn at any time. Withdrawal of consent does not affect the legality of the processing that took place before its withdrawal. For evidentiary purposes, please withdraw your consent in writing or by email to RODO@wppmedia.com.