Activate Talent is hiring a Digital Product Manager

Job Title: Digital Product Manager Job Type: Full-time / Remote Work Hours: PST Job Overview: We’re helping our client, a fast-growing DTC eCommerce company, find a Digital Product Manager to own and optimize the end-to-end digital experience across their website. In this role, you will sit at the intersection of data, design, and engineering—translating customer behavior and business goals into a high-performing, conversion-focused experience while driving continuous experimentation and product improvements. Responsibilities: - Own the digital product roadmap across key site areas (PDP, cart, checkout, collections) - Define and track success metrics, identifying opportunities to improve conversion and performance - Manage the A/B testing program end-to-end (hypothesis, test design, analysis, and insights) - Build and prioritize an experimentation backlog using frameworks like RICE - Leverage data (Amplitude, GA4) and qualitative insights (customer feedback, research) to drive decisions - Lead product discovery for new features and integrations from ideation to delivery - Write clear product specs and collaborate closely with design and engineering teams - Run sprint ceremonies and maintain a well-prioritized backlog (Jira, Linear, Notion, etc.) - Partner cross-functionally with Marketing, CX, and Operations to align on growth initiatives - Establish QA processes and ensure smooth site launches, updates, and integrations - Maintain documentation, SOPs, and post-mortems for continuous improvement - Utilize AI tools (ChatGPT, Claude, etc.) to accelerate research and experimentation workflows Requirements: - 4–6 years of product management experience at an ecommerce, DTC, or consumer tech company - Familiarity with Shopify and the DTC tech stack (Klaviyo, loyalty platforms, third-party app integrations) - Demonstrated ability to own and ship product end-to-end, from discovery to post-launch measurement - Strong experimentation instincts: comfortable designing tests, reading results, and making calls under uncertainty - Proficiency with product analytics tools (Amplitude, GA4, or equivalent), able to self-serve data and build hypotheses independently - Experience managing complex cross-functional projects with multiple stakeholders and competing priorities - Clear, direct written and verbal communication, equally comfortable in a Figma file, a Slack thread, or a leadership readout Nice to Have: - Experience with price testing or personalization platforms - Exposure to UX research methods, usability testing, customer interviews, heuristic review - Working knowledge of HTML/CSS or ability to read front-end code (not required to write it) - Experience evaluating or deploying AI-native ecommerce features (semantic search, dynamic merchandising, LLM-powered chat/support) - Familiarity with prompt engineering or building lightweight AI-powered workflows