Responsibilities
- Audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels.
- Diagnose and recover from CPC inflation and understand Google Ads Quality Score and bid strategies (CPA, ROAS, manual CPC).
- Execute data-driven media buying strategies that align with client goals and target audiences.
- Conduct market research to identify the most effective media channels.
- Analyze historical campaign data to inform media mix and performance projections.
- Recommend channel-specific budgets and optimize spend based on performance metrics.
- Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
- Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
- Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
- Use LinkedIn Lead Gen Forms, Matched Audiences, and B2B-specific targeting strategies.
- Close the feedback loop between lead quality and campaign targeting by working with sales/CRM data to optimize for qualified leads.
- Manage and allocate media budgets effectively across channels to maximize campaign performance.
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
- Identify opportunities for cost-saving without compromising campaign effectiveness.
Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications
Additional Information
- Flexible working hours
- Work remotely
- Part-time position
- Target region: Latin America
