Irvine, California Remote (Country) Full-time

Directive is hiring a Digital Marketing Strategist -Startups/SMB (Remote US) - Future Opening

About the Role

Directive Consulting is seeking a Digital Marketing Strategist to join their remote-first team in the US, focusing on delivering performance marketing strategies for B2B clients, particularly startups and SMBs. This role emphasizes ownership of client success across Paid Media, SEO, and CRO, with a strong focus on SQL generation and data-driven results.

What You'll Do

  • Own the success of SMB clients across channels
  • Handle client relationships with poise, confidence, and empathy
  • Project manage and organize your accounts
  • Build relationships with your point of contacts
  • Deep technical knowledge of Strategy, Paid Media, SEO, and CRO for tech companies
  • Work directly with no more than seven accounts
  • Be directly responsible for client performance marketing
  • Execute campaigns
  • Interface with customers
  • Pitch strategy
  • Ensure that results are exceeded
  • Drive client results as an individual contributor
  • Own the success of your client portfolio

What We're Looking For

  • 2+ years of experience in agency-side marketing
  • 2+ years of experience in performance marketing
  • Brilliant strategist and a truly T-shaped marketer
  • World-class project manager who knows how to get things done on time and below cost
  • Driven to stay ahead of industry trends, including actively learning how AI and automation can enhance marketing and operations
  • Ability to perform each essential job duty satisfactorily
  • Must be able to remain stationary for extended periods
  • Must be able to observe and interpret written and/or verbal communication
  • Must have reliable internet access
  • Must have a professional background
  • Availability to travel

Nice to Have

  • Strong SaaS background
  • Deep expertise in the SaaS marketplace across Paid, SEO, and CRO
  • Skilled at having a large impact in a very specific role
  • Creative spark for marketing + deep passion for getting results

Technical Stack

  • Paid Media
  • SEO
  • CRO
  • Video
  • Zoom
  • Slack
  • Customer Generation methodology

Team & Environment

  • Remote-first team working with no more than seven client accounts per strategist

Benefits & Compensation

  • Annual base salary range of $80,000 - $85,000 USD
  • Potential for bonus eligibility
  • Medical, dental, vision plans, disability, and life insurance coverage for you and your family
  • 100% employer-paid plan for you
  • 50% employer contribution for dependents
  • Access to certified therapists through Spring Health
  • Membership to Headspace
  • Gympass for physical wellness
  • Unlimited PTO (2-week minimum)
  • Paid Company Holidays
  • Your Birthday Off
  • End of Year Recharge (Closed December 24 - January 1)
  • Paid Parental Leave
  • Traditional and Roth 401(k) with a 3% company match
  • Annual bonus based on tenure, which scales in total amount over time
  • Annual Anniversary Trip to Newport Beach, CA with peers and executive leadership

Work Mode

  • 100% virtual from home office; option to use office in Irvine, CA; collaboration via Zoom and Slack
  • Remote work available in United States, Irvine, California (onsite option), Canada (with work authorization), UK (with work authorization), Australia (with work authorization)

All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Required Skills
Paid MediaSEOCROVideoZoomSlackCustomer GenerationPerformance MarketingAgency-side MarketingAI in MarketingAutomationProject ManagementStrategic PlanningT-shaped MarketingIndustry Trends Paid MediaSEOCROVideoZoomSlackCustomer GenerationPerformance MarketingAgency-side MarketingAI in MarketingAutomationProject ManagementStrategic PlanningT-shaped MarketingIndustry Trends
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About company
Directive
Directive Consulting is the performance marketing agency for SaaS and Tech companies. They use Customer Generation, a marketing methodology focused on SQLs and Customers instead of traditional metrics like MQLs. They offer Paid Media, SEO/Content, CRO, and Video services by creating comprehensive digital marketing strategies that help clients hit their SQL targets consistently.
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Job Details
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Posted 4 days ago