Responsibilities
- Design, launch, and refine paid search and Performance Max campaigns on major advertising platforms, prioritizing cost-effective user acquisition and high return on investment.
- Oversee and enhance advertising efforts on Meta platforms, including Facebook and Instagram, to increase visibility, attract targeted traffic, and meet cross-channel paid media objectives.
- Track core performance indicators such as click-through rates, conversion rates, cost per acquisition, and return on ad spend, making timely adjustments to maintain efficiency and budget alignment.
- Evaluate campaign data to detect patterns, reveal new opportunities, and convert findings into practical enhancements for marketing strategies.
- Work closely with creative and marketing teams to brainstorm and produce effective ad visuals, copy, and media assets that support campaign targets and brand guidelines.
- Perform continuous keyword research, analyze consumer behavior trends, and monitor competitor activity to maintain campaign relevance and competitive positioning.
- Stay current with evolving PPC techniques, platform changes, and digital advertising best practices, proactively introducing innovative ideas to the team.
Benefits
- Competitive monthly salary paid in USD, regardless of location.
- Incentives tied directly to individual and campaign performance.
- 10 paid vacation days annually, in addition to U.S. federal holidays.
- Fully remote work setup, open to candidates in LATAM or Europe with a professional home office.
- Opportunity to work in a dynamic, fast-growing environment within the global fintech and cryptocurrency space, reaching millions of users across multiple regions and platforms.
- Inclusive and cooperative work culture where analytical skills and creative input are valued from the start.
Compensation
Competitive salary in USD — paid consistently every month, no matter where you are.
Work Arrangement
Remote (Worldwide) — LATAM, Europe
Other
- Applicants must currently reside in Latin America (LATAM) or Europe to be eligible.
- The application process includes a 2-minute video response as part of the initial screening.
