About the Role
This position is responsible for developing and executing digital marketing initiatives that generate qualified leads and support sales growth through targeted campaigns, performance analysis, and cross-channel optimization.
Responsibilities
- Develop and manage paid digital advertising campaigns across search and social platforms
- Optimize landing pages and conversion paths to improve lead quality and volume
- Collaborate with content teams to align messaging with campaign goals
- Use analytics tools to measure campaign performance and adjust strategies in real time
- Manage A/B testing for email, ad copy, and landing pages
- Coordinate with sales teams to refine lead handoff processes
- Build and maintain detailed campaign reports for leadership review
- Ensure brand consistency across all digital touchpoints
- Stay current with digital marketing trends and emerging technologies
- Support SEO initiatives through keyword research and content recommendations
- Execute retargeting strategies to re-engage website visitors
- Manage digital asset libraries and campaign documentation
- Work with external vendors and agencies as needed
- Develop audience segmentation models for targeted outreach
- Integrate marketing automation workflows with CRM systems
- Monitor and report on key performance indicators including CAC and ROI
- Ensure compliance with data privacy regulations in all campaigns
- Assist in planning quarterly and annual marketing budgets
- Contribute to demand forecasting and pipeline planning
- Support event marketing with digital promotion and follow-up campaigns
Nice to Have
- Experience in the home services or inspection industry
- Familiarity with Chicago market dynamics
- Certifications in Google Ads or Google Analytics
- Background in marketing operations
- Experience with webinar platforms and virtual events
Compensation
Not specified
Work Arrangement
100% Remote - Chicago Area Preferred
Team
Part of a growing marketing team focused on scalable lead generation and conversion optimization
Why This Role Matters
This position plays a key role in shaping the effectiveness of lead acquisition strategies and directly influences revenue growth through scalable digital campaigns.
Growth Opportunities
Opportunities exist for professional development in marketing technology, analytics, and leadership as the team expands.
Technology Stack
Tools include Salesforce, HubSpot, Google Analytics, Google Ads, LinkedIn Campaign Manager, and various A/B testing platforms.
Work Environment
Fully remote role with flexible hours; regular virtual meetings and collaboration through digital tools.
Application Process
Interested candidates should submit a resume and a brief summary of a past campaign they managed and its measurable outcome.
Not specified
