Responsibilities
- Oversee and enhance Google Ads campaigns across Search, Display, and Remarketing platforms
- Perform keyword analysis and design effective campaign architectures
- Create and test compelling ad copy to improve conversion rates
- Improve key metrics including cost per click, click-through rate, conversions, cost per acquisition, and return on ad spend
- Handle budget allocation, bidding methods, and audience segmentation
- Implement strategies to boost campaign effectiveness based on performance data
- Engage audiences on Instagram, Facebook, and LinkedIn platforms
- Respond to direct messages, comments, and user interactions
- Assist in planning content calendars, writing captions, and refining post performance
- Track engagement statistics and follower growth trends
- Carry out keyword research using tools such as SEMrush or equivalent platforms
- Enhance metadata, content structure, headings, and internal link networks
- Support technical SEO enhancements and on-page optimization initiatives
- Monitor keyword rankings, organic traffic patterns, and overall SEO outcomes
- Discover new content opportunities and identify missing keyword coverage
- Measure performance across paid advertising, social media, and organic search channels
- Analyze marketing data using Google Analytics 4 for insights and improvements
- Generate performance reports with actionable insights and optimization strategies
- Keep detailed records of campaign adjustments and performance trends
Work Arrangement
Full-Time, Remote
Other
- Position Type: Full-Time, Remote
- Working Hours: U.S. Business Hours
