Pavago is hiring a Digital Marketing Manager

Digital Marketing Manager – Remote | Paid Ads, Organic Growth & Multi-Channel Performance Marketing Employment Type: Full-Time (Remote) Working Hours: U.S. Time Zones About the Role At Pavago, one of our clients is hiring a Digital Marketing Manager to drive growth across both paid and organic channels. This is not a coordination-only marketing role. You’ll be directly responsible for: - Paid acquisition - Organic growth - Campaign execution - Funnel optimization - Audience growth - Lead generation - Revenue performance You’ll manage and optimize campaigns across: - Google Ads - Meta (Facebook & Instagram) - LinkedIn - X (Twitter) - Reddit - TikTok - Pinterest - YouTube - Emerging growth channels The goal is simple: generate qualified leads, improve efficiency, and build a scalable growth engine across paid and organic marketing. If you’re someone who thinks in funnels, tests constantly, and makes decisions based on performance data — this role is built for you. What You’ll Own Paid Media Strategy & Campaign Execution - Build and manage campaigns across: - Google Ads (Search, Performance Max, Display, YouTube) - Meta Ads (Facebook & Instagram) - LinkedIn Ads - X (Twitter) Ads - Reddit Ads - TikTok Ads - Design full-funnel B2B lead generation strategies - Launch campaigns end-to-end, including: - Audience targeting - Campaign structure - Conversion tracking - Creative direction - Optimization workflows - Write and test high-converting ad copy - Continuously test: - Messaging - Audiences - Hooks - Creative formats - Landing pages Organic & Social Media Growth - Own organic growth across: - LinkedIn - X (Twitter) - Instagram - TikTok - Other relevant social platforms - Develop content strategies aligned with paid campaigns and growth goals - Test messaging organically before scaling through paid media - Build: - Audience engagement - Brand visibility - Organic reach - Inbound demand - Identify platform-specific trends and growth opportunities Optimization & Scaling - Monitor campaign performance daily and make proactive adjustments - Improve: - CPL - CPA - CTR - ROAS - Conversion rates - Run structured A/B tests across: - Creatives - Audiences - Headlines - Bidding strategies - Landing pages - Identify scalable opportunities while maintaining efficiency - Stay ahead of: - Platform updates - Privacy changes - Attribution shifts - Algorithm updates Analytics, Tracking & Attribution - Track and analyze performance across: - Paid channels - Organic channels - Landing pages - Funnel stages - Own: - Pixel setup - Event tracking - UTM structures - Attribution workflows - Use: - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Platform dashboards - Build reports focused on: - Insights - Trends - Recommendations - Revenue impact - Translate data into actionable growth decisions Cross-Channel Collaboration - Align marketing initiatives with sales and revenue goals - Collaborate with: - Design teams - Content teams - Sales teams - Leadership - Provide feedback on: - Ad creatives - Messaging - Funnel performance - Landing pages - Contribute to broader: - Growth marketing - Lifecycle marketing - Demand generation initiatives What Success Looks Like - Consistent growth in qualified leads and pipeline - Reduced CPL and CPA over time - Improved ROAS and campaign efficiency - Strong organic engagement and inbound growth - Scalable paid and organic acquisition systems - Fast testing and optimization cycles What Makes You a Strong Fit - Performance-driven and analytical - Comfortable owning campaigns from strategy to execution - Strong understanding of: - Paid acquisition - Organic growth - Funnel optimization - Audience psychology - Able to balance creativity with data-driven decision-making - Strong communicator who can clearly explain performance insights Requirements (Must-Have) Experience - 3+ years of hands-on digital marketing experience - Strong experience managing campaigns across: - Google Ads - Meta Ads - LinkedIn Ads - Proven ability to generate B2B leads and measurable pipeline growth - Experience managing campaigns across multiple acquisition channels Core Skills - Deep understanding of: - PPC strategy - Audience segmentation - Retargeting - Funnel optimization - Attribution models - Strong experience with: - Google Analytics 4 (GA4) - Google Tag Manager (GTM) - Conversion tracking - Ability to independently: - Launch campaigns - Manage optimization - Analyze performance - Scale results - Strong copywriting and conversion-focused messaging skills Nice to Have - Experience with: - HubSpot - Salesforce - Marketo - Organic social media growth experience - Experience managing: - Multiple client accounts - Large advertising budgets - Familiarity with: - Canva - Adobe Creative Suite - Google Ads or Meta certifications What a Typical Day Looks Like - Review paid and organic performance dashboards - Optimize bids, budgets, audiences, and creatives - Launch new campaigns, tests, or content initiatives - Analyze funnel performance and identify bottlenecks - Collaborate with design and content teams on new assets - Audit tracking and attribution accuracy - Build reports with actionable recommendations Execution. Testing. Optimization. Across all channels. Key Metrics (KPIs) - Cost Per Lead (CPL) - Cost Per Acquisition (CPA) - Return on Ad Spend (ROAS) - Conversion Rate (CVR) - Organic engagement and inbound lead contribution - Pipeline and revenue growth - Budget efficiency and scalability Performance is measurable. So is success. Why This Role Stands Out - Ownership across both paid and organic growth - Opportunity to manage multi-channel acquisition at scale - High-impact role directly tied to revenue growth - Strong focus on testing, optimization, and measurable outcomes - Growth opportunities into: - Growth Marketing Lead - Head of Marketing - Demand Generation Manager - VP of Growth Interview Process - Application Review - Initial Interview (Strategy + Channel Experience) - Technical Interview (Campaign Deep Dive + Real Scenarios) - Final Interview - Offer & Background Verification If you: - Love growth marketing and paid acquisition - Understand both paid and organic growth systems - Think in funnels, attribution, and conversion optimization - Enjoy testing, scaling, and improving performance This is a strong opportunity to join a fast-moving, performance-driven marketing environment.