Responsibilities
- Serve as the main point of contact for client relationships, strategic planning, and performance reviews
- Convert client objectives into expandable paid advertising and lead acquisition strategies
- Run and refine advertising campaigns on Meta platforms including Facebook and Instagram
- Run and refine advertising campaigns on YouTube, with experience in Google Ads being beneficial
- Supervise incoming and outgoing lead generation through paid advertising and dedicated landing pages
- Supervise incoming and outgoing lead generation using tools like Apollo for email and LinkedIn outreach
- Track and enhance campaign outcomes using metrics such as click-through rate, cost per lead, lead quality, and conversion funnel data
- Work with creative teams to test and improve ad content and formats
- Apply artificial intelligence, automation, and emerging tools to boost campaign performance and workflow efficiency
- Measure, evaluate, and communicate results using dashboards and spreadsheet-based reporting
