About the Role
The company seeks a results-oriented professional to design and execute scalable digital marketing strategies that drive user growth and improve conversion metrics across key funnels.
Responsibilities
- Develop and manage digital marketing strategies to increase customer acquisition
- Lead paid advertising campaigns across search, social, and display platforms
- Use analytics to measure campaign effectiveness and optimize spend
- Collaborate with creative teams to produce high-converting ad content
- Manage A/B testing for landing pages and conversion funnels
- Identify new growth opportunities through market and competitor analysis
- Work closely with product teams to align marketing with user experience
- Build and maintain dashboards for tracking KPIs and marketing performance
- Coordinate with external agencies and vendors as needed
- Ensure brand consistency across all digital touchpoints
- Drive email marketing initiatives to improve engagement and retention
- Optimize SEO strategy to increase organic traffic
- Monitor industry trends and adapt tactics accordingly
- Manage budget allocation across channels for maximum ROI
- Report on marketing performance to leadership and stakeholders
- Implement tracking and attribution systems for accurate measurement
- Support content strategy with data-backed topic and keyword recommendations
- Scale successful campaigns while minimizing customer acquisition cost
- Develop audience segmentation models to improve targeting
- Lead cross-functional initiatives to improve funnel conversion rates
Nice to Have
- Experience in B2C tech or digital product companies
- Background in performance marketing for mobile apps
- Knowledge of growth hacking methodologies
- Experience with influencer marketing campaigns
- Familiarity with customer retention and lifecycle marketing
- Understanding of web development and CMS platforms
- Exposure to AI-driven marketing tools
- Past work in remote-first organizations
Compensation
Competitive salary with performance-based incentives
Work Arrangement
Hybrid remote with flexibility based on team needs
Team
Part of a lean, agile marketing team focused on rapid experimentation
What We Value
- Curiosity and a passion for testing new ideas
- Data-first decision-making
- Ownership and accountability for results
- Clear communication across teams
- Adaptability in a changing environment
Growth Philosophy
- We prioritize sustainable growth over short-term spikes
- Every campaign is built to be measured, analyzed, and improved
- Marketing works hand-in-hand with product and engineering
Available for qualified candidates
