Responsibilities
- Develop cohesive creative storytelling across different mediums, always keeping creative strategy at the core.
- Produce motion work, including short-form social animation, brand video support, and template-based motion assets, that strengthens brand identity and enhances brand storytelling.
- Balance brand integrity with experimentation, demonstrated through a portfolio that shows both adherence to brand systems and original creative exploration within those systems.
- Understand and differentiate between social-first creative and brand-first creative, tailoring content accordingly.
- Ensure consistency in static and motion projects to maintain a unified brand experience.
- Work within established brand systems and design guidelines, flagging when client brand standards need updating or expansion as new platforms or content types emerge.
- Proactively solve process challenges to streamline workflows across integrated teams.
- Take a 360-degree approach, considering all potential customer touchpoints and brand interactions.
- Ask clarifying questions about client goals during briefing and translate those goals into specific creative decisions, rather than working from the brief alone.
- Brainstorm and develop creative concepts independently and in collaboration with account teams and the creative team.
- Identify opportunities to enhance creativity within existing client workflows, researching and presenting new ideas.
- Present design work internally and externally, effectively communicating both creative vision and strategic rationale to designers and non-designers alike.
- Provide peer-level creative feedback to interns and junior designers, and, when needed, help non-creative collaborators understand the reasoning behind design decisions.
Requirements
- 3-5 years of professional design experience (agency or in-house tech company experience preferred).
- Visual, graphic, or motion design degree or equivalent experience.
- A compelling portfolio showcasing a range of professional work in visual design and motion design, demonstrating a solid understanding of design principles and web design best practices.
- Expert knowledge of the Adobe Creative Suite (Adobe Photoshop, Illustrator, InDesign, XD).
- Intermediate proficiency in Figma and Adobe After Effects.
- Ability to leverage drag-and-drop platforms to hand off self-serve toolkits to our clients through Canva and/or Adobe Express.
- Strong understanding of motion graphic principles and their role in brand identity development.
- Experience working within established brand systems and guidelines, with the ability to apply and extend them consistently across new content types.
- Experience with storyboarding, pacing, color theory, and visual hierarchy to craft compelling narratives.
- Excellent communication skills to provide project guidance, collaborate with teams, and present work effectively.
- Demonstrated ability to manage 3 or more concurrent projects independently while meeting deadlines, with examples of how you've prioritized competing deliverables.
- Familiarity with project management tools to streamline workflows.
- Attention to detail and a collaborative mindset to ensure the best creative outcomes for clients.
- Ability to manage time independently. Must be able to prioritize multiple projects, meet deadlines, and proactively flag conflicts with account and creative teams.
- A finger on the pulse of the latest design, social, and digital trends.
- A keen understanding of UX design principles, including familiarity with accessibility standards and best practices.
- Ability to work within a fast-paced, deadline-driven environment.
Nice to Have
- Genuine curiosity about how AI tools are reshaping creative workflows, with a willingness to experiment and learn as new tools and processes emerge.
- Familiarity with AI-assisted design tools is a plus.
