Responsibilities
- Lead art direction and conceptual development across digital, social, e-commerce, and performance channels from brief through to final delivery
- Own the full creative lifecycle: ideation, design direction, asset development, and quality assurance of finished artwork across all platforms and formats
- Drive creative ideation and adaptation across multiple concurrent campaigns, maintaining craft quality and brand consistency throughout
- Lead the pitch and presentation of creative concepts in response to client briefs and marketing strategies
- Collaborate closely with strategy, production, and client services teams to develop strong, insight-led concepts from briefing through to execution
- Ensure all creative output reflects current digital, social, and platform-specific requirements and emerging trends
- Manage the preparation of finished artwork files to the correct output specifications across all channels
- Mentor and guide junior and mid-level creative team members, fostering a culture of craft excellence and continuous development
- Integrate Gen AI tools into creative workflows, setting team standards for AI-assisted art direction, ideation, and asset development
- Build and maintain strong client relationships, positively influencing creative direction while working effectively within brand frameworks
Requirements
- 5+ years of experience as a Design Lead in the relevant industry/field
- Advanced art direction skills with a strong digital-first portfolio spanning social media, performance marketing, e-commerce, and digital branding
- Proven experience creating work for beauty, personal care, or FMCG brands at a senior creative level
- Strong typographic skills and a thorough understanding of design principles, including UX, UI, and responsive design
- Expert-level proficiency in Adobe Creative Cloud, Photoshop, Illustrator, After Effects and associated prototyping tools
- Experience managing the creative adaptation process across diverse brand guidelines and collateral types
- Demonstrated ability to lead and inspire creative teams while remaining hands-on with the work
- Confident presenting and pitching creative concepts to senior client stakeholders, with the conviction to champion bold ideas
- Skilled at managing competing priorities across multiple live projects in a fast-moving studio environment
- Strong interpersonal skills: able to build trust with clients and collaborators across functions and seniority levels
- Experience integrating Gen AI tools into creative team workflows and establishing quality standards for AI-assisted output
- Able to apply Gen AI tools to enhance art direction, ideation, and asset development with rigorous human oversight and critical evaluation of outputs
- Experience guiding team members in responsible AI adoption, prompting best practice, and evaluating AI-generated work against craft and brand standards
- Agentic approach to creative problem-solving: breaks complex, multi-brief challenges into clear, executable workstreams
- Stays current with emerging AI tools and platforms relevant to digital creative production; brings new approaches to the team proactively
Nice to Have
- A background in digital-first, brand, or editorial agency environments is highly valued
Work Arrangement
On-site — Mumbai, India
