About the Role
The role is responsible for defining and evolving the brand’s visual language, leading creative initiatives, and aligning design with company messaging and product vision.
Responsibilities
- Lead the development and evolution of the brand’s visual identity system
- Set strategic direction for brand expression across all touchpoints
- Collaborate with cross-functional teams to ensure brand consistency
- Mentor and grow a team of designers focused on brand execution
- Oversee creation of visual assets for marketing, product, and events
- Establish brand guidelines and ensure adherence across departments
- Translate company messaging into compelling visual narratives
- Guide creative direction for campaigns and launch initiatives
- Work closely with product design to align brand and user experience
- Represent brand design in executive-level discussions
- Evaluate design systems for scalability and brand alignment
- Drive innovation in visual storytelling methods
- Manage external creative partners and agencies
- Ensure brand tone remains consistent across global markets
- Lead design reviews and critique sessions
- Integrate feedback from stakeholders into brand refinements
- Monitor industry trends to inform brand evolution
- Balance creative vision with business objectives
- Maintain a user-centered approach in brand development
- Support employer branding and internal communications
Nice to Have
- Experience in B2B or industrial technology sectors
- Background in scaling brands during high-growth phases
- Knowledge of autonomous vehicle or robotics industries
- Experience working with remote or distributed teams
- Portfolio that includes rebranding or transformation projects
Compensation
Competitive salary and equity package
Work Arrangement
Hybrid or remote options available
Team
Part of the design organization reporting to the Head of Design
About the Team
The design team operates at the intersection of technology and storytelling, focusing on clarity, impact, and innovation. This role plays a central part in shaping how the company is perceived externally and internally.
What We Value
We prioritize thoughtful design decisions, collaborative problem-solving, and long-term brand integrity over short-term trends. Leadership, craftsmanship, and strategic foresight are essential.
Available for qualified candidates
