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Boulder, CO, USA Remote (Global) Employment USD 60,000 – 70,000 / year

Scaled Agile Inc is hiring a Demand Generation Specialist

About the Role

The ideal candidate will lead the creation and optimization of demand generation programs, leveraging digital channels, analytics, and marketing automation to generate high-quality leads and support revenue goals.

Responsibilities

  • Develop and manage multi-channel campaigns including email, paid media, and content syndication
  • Collaborate with content and digital teams to align assets with buyer journey stages
  • Use marketing automation platforms to execute and track campaign performance
  • Analyze conversion metrics to refine targeting, messaging, and channel efficiency
  • Support lead nurturing workflows with segmented audience strategies
  • Coordinate with sales teams to ensure lead handoff processes are effective
  • Manage campaign calendars and ensure timely delivery of marketing initiatives
  • Optimize landing pages and forms for conversion rate improvement
  • Monitor key performance indicators such as cost per lead and marketing qualified lead volume
  • Utilize A/B testing to improve campaign effectiveness
  • Maintain alignment with regional marketing objectives across global markets
  • Generate regular performance reports for leadership review
  • Ensure compliance with data privacy regulations in all campaigns
  • Stay current with industry trends and emerging demand generation tactics
  • Work closely with product marketing to highlight key offerings

Nice to Have

  • Certification in digital marketing or demand generation
  • Experience with account-based marketing (ABM) strategies
  • Working knowledge of HTML and CSS for email templates
  • Familiarity with webinar platforms and event promotion
  • Background in agile or scaled methodologies

Compensation

Competitive salary and benefits package

Work Arrangement

Hybrid work model with flexibility for remote and in-office collaboration

Team

Part of the global marketing team focused on scalable growth initiatives

About the Team

This role is embedded within a high-performing marketing organization that values experimentation, scalability, and data integrity. The team operates globally and emphasizes collaboration across regions and functions to amplify reach and impact.

Growth Opportunities

The position offers a clear path for professional development, including mentorship, access to training resources, and opportunities to lead strategic initiatives as the business expands.

Not available for this position

About company
Scaled Agile Inc
Scaled Agile, Inc., (SAI) is a global training and enablement platform equipping enterprises with the capabilities needed to compete in an era defined by rapid change, digital complexity, and AI-driven work. Through SAFe®—the world’s most trusted system for enterprise agility—and a growing portfolio of enterprise AI education and enablement programs, we help organizations make better decisions, accelerate value delivery, and build adaptable, high-performing teams. Supported by a global partner network of more than 400 companies and a vibrant community of more than 2 million trained professionals, SAI equips leaders and teams with the skills, mental models, and operating systems they need to accelerate transformation, improve flow, and unlock value with confidence. Our newest AI-focused offerings are expanding quickly as leaders seek structured, pragmatic guidance on how to become AI-Native and realize ROI where most AI initiatives stall. SAI is headquartered in Boulder, Colorado. There is no requirement that this person live in Colorado, as we have a virtual team with regular in-person meetings. SAI is a Pledge 1% corporate philanthropy movement member. Through this program, SAI contributes to the local community and seeks to inspire and encourage other companies to do the same.
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Posted a month ago