Responsibilities
- Create and oversee campaigns designed to generate interest in communication services and solutions.
- Evaluate campaign performance and deliver insights to enhance key metrics such as click-through rates, cost per lead, lead quality, marketing-qualified leads, and conversion rates, presenting findings clearly to leadership.
- Discover and implement innovative approaches to integrate high-performing platforms and media channels into marketing initiatives.
- Oversee concurrent campaigns, making data-driven adjustments to maximize effectiveness and regularly conducting A/B tests.
- Stay current with industry standards and advancements in digital marketing techniques.
- Gain in-depth understanding of product portfolio, sales models, partner programs, customer use cases, competitive differentiators, and rival marketing tactics.
- Use Salesforce to manage, monitor, and report on lead generation and campaign outcomes.
