Responsibilities
- Serve as the primary marketing lead for the SELECT / Data Platform business unit
- Translate revenue targets and expansion goals into a unified quarterly marketing strategy
- Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators
- Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative
- Ensure SELECT positioning is clearly differentiated in the data optimization market
- Lead and direct cross-functional execution across Growth and Digital including paid search around Snowflake optimization, LinkedIn targeting for data engineering and FinOps leaders, retargeting strategies tied to data workload interest, and SDR campaign enablement and follow-up strategy
- Lead and direct cross-functional execution across Content including data platform optimization guides, data lake cost efficiency playbooks, case studies showing measurable cost reduction outcomes, and economic value narratives tied to cost savings
- Lead and direct cross-functional execution across Creative including campaign themes for data optimization and visual positioning aligned to enterprise data workloads
- Develop and manage strategic campaign briefs that align messaging, audience, and economic value
- Own the strategy and execution of programs that drive awareness and pipeline within the data ecosystem including Data Platform digital campaigns, data platform optimization webinars, executive roundtables for data and FinOps leaders, campaign landing pages tied to measurable cost outcomes, and content programs built around 'data platform optimization'
- Drive performance against marketing sourced pipeline, customer expansion, cost per qualified meeting, and pipeline velocity
- Develop quarterly thought leadership themes around data efficiency
- Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms
- Align with Product and BU Sales to highlight roadmap and innovation
- Ensure conversion from registrant to opportunity is structured and measurable
- Partner with Content, Growth, Sales, and RevOps to create visibility into cost per lead and cost per meeting, conversion to opportunity, pipeline contribution, and influenced revenue
- Continuously refine programs based on performance data and economic outcomes
Requirements
- 3 to 5 years in B2B marketing, demand generation, or product marketing
- Experience marketing to data engineering, data platform, or FinOps audiences
- Familiarity with Snowflake, data lakes, or cloud data workloads
- Strong strategic planning capability combined with hands-on execution
- Demonstrated success driving pipeline growth in a technical B2B environment
- Experience partnering closely with sales leadership
Benefits
- Unlimited Vacation
- Flexible Working Options
- Health Insurance
- Parental Leave
- Employee Stock Option Plan
- Home Office Allowance
- Professional Development Stipend
- Peer Recognition Program
Work Arrangement
Remote (Worldwide)
Team
Structure: Global Marketing team. Reports to: VP, Global Marketing
Additional Information
- We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life
- DoiT unites as Many Do’ers, One Team, where diversity is more than a goal—it's our strength
- We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation
