Responsibilities
- Build and maintain a deep analytical understanding of your regional markets: active user base, cohort behavior, loan uptake, ARPU/ADPU trends, repayment patterns, and eligibility utilization rates.
- Identify gaps between addressable market size and current penetration — product type, customer segment, and geography.
- Benchmark performance across markets within the region to surface best practices and underperforming areas requiring intervention.
- Track market-level signals (subscriber data, macroeconomic indicators, competitor activity) to anticipate shifts in demand or risk.
- Analyze customer behavior and market gaps to recommend new product or pricing suitable for the region
- Work with the Product and Technology teams to input regional requirements into product roadmaps.
- Design, build, and own end-to-end CVM campaigns — targeting, segmentation, messaging, channel, timing, and offer — in close collaboration regional commercial team.
- Drive campaigns aimed at increasing active user share, improving loan frequency, reducing dormancy, and reactivating borrowers.
- Define success metrics and run A/B tests to continuously improve campaign effectiveness.
- Monitor campaign performance in real time, report outcomes against KPIs, and iterate rapidly based on results.
- Manage the campaign calendar across your regional portfolio
- Produce regular performance dashboards and narrative reports for internal stakeholder covering revenue, disbursements, cohort KPIs, and campaign outcomes.
- Support the regional Commercial teams with data-driven insights during negotiations and strategy.
- Flag underperforming deployments early, diagnose root causes, and propose corrective actions.
Requirements
- Bachelor’s or master’s degree in business Analytics, Data Science, Computer Science, Engineering, Statistics, Economics, or a related field.
- 4–6 years in data analytics and CVM experience preferably within fintech, telecom, or banking sectors.
- Hands-on experience designing and executing CVM or upsell/crosssell campaigns, with measurable commercial outcomes.
- Solid understanding of cohort analysis, funnel metrics, customer lifetime value, and campaign attribution.
- Demonstrated ability to identify business opportunities and drive commercial growth through data insights.
- Proficiency in analytics tools (e.g., SQL, Python, R, Tableau, Power BI).
Benefits
- Competitive remuneration package
- Extra day off on your birthday
- Performance-based bonus scheme
- All the tech gear you need to work smart
Additional Information
- Be a part of a multicultural working environment
- Meet a very unique and promising business and industry
- Gain insights for tomorrow market’s foreground
- A solid career path within our working family is ready for you
- Continuous training and access to online training platforms
