San Francisco, Chicago, or New York Hybrid Full-time USD 150,000 – 165,000 / year

Asana is hiring a Customer Marketing Manager

Responsibilities

  • Lead the full lifecycle of the Work Innovation Awards, from program launch to winner integration in go-to-market initiatives, including managing nominations, judging, and creating multi-channel content assets.
  • Build and manage a system to match customer advocates with marketing and sales needs based on role, use case, and journey stage, enabling scalable, trackable advocacy programs.
  • Establish structured processes to connect customer advocates with cross-functional teams, ensuring visibility and integration with marketing operations for measurable impact.
  • Serve as the main point of contact between customers and marketing, identifying ideal participants for campaigns and translating customer success into diverse content formats.
  • Develop compelling customer stories, case studies, and media assets that highlight impactful product use across industries and buyer journeys.
  • Oversee customer speaker selection and content development for flagship events, ensuring sessions are customer-centric and aligned with product messaging in collaboration with product marketing.

Benefits

  • Comprehensive mental health, wellness, and fitness support programs
  • Access to career development coaching and professional growth resources
  • Inclusive benefits supporting family planning and reproductive care
  • Long-term financial security through retirement savings plans
  • Onsite dining options accommodating diverse dietary needs and preferences

Compensation

For this position, the expected base salary ranges from $150,000 to $165,000. Final salary will vary based on market conditions and individual qualifications assessed during hiring. The range is subject to change. Total compensation may include equity, incentive pay, and benefits.

Work Arrangement

Hybrid — San Francisco, Chicago, New York

Other

  • Core in-office days are Monday, Tuesday, and Thursday.
  • Employees typically have the flexibility to work remotely on Wednesdays.
  • Remote work on Fridays is determined by role requirements and team dependencies.
  • Occasional travel is required for customer-facing events and marketing activations.
About company
Asana
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster.
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Job Details
Department Customer Marketing and Advocacy
Category other
Posted 3 days ago