About the Role

This is a solo ownership role responsible for developing and executing the post-sale marketing strategy to ensure customers remain engaged, adopt the product fully, expand their usage, and advocate for the brand. The role requires proactive use of data, close collaboration with Customer Success, Product, and Marketing teams, and direct impact on retention, net revenue retention, and customer-led growth.

Responsibilities

Lead post-purchase marketing initiatives designed to increase engagement, product adoption, and long-term customer retention.
Design and manage lifecycle-based campaigns aligned with key customer milestones such as onboarding, feature adoption, renewal periods, and expansion triggers.
Leverage customer behavior and product usage data to segment audiences and deliver timely, relevant communications.
Collaborate with Customer Success to detect at-risk accounts and deploy targeted marketing interventions to support retention.
Monitor customer health indicators using product and engagement data, triggering coordinated marketing actions with Customer Success.
Create and manage campaigns aimed at generating expansion revenue through upselling, cross-selling, and increasing user seats within current accounts.
Work closely with Product Marketing to ensure customers understand the value of new features and product updates.
Develop messaging frameworks to help Customer Success teams position upsell opportunities more effectively.
Lead the development and growth of TD Academy, the company's customer education platform.
Produce course materials and manage the learning roadmap in sync with product releases.
Design automated triggers based on enrollment and course completion to guide customer progression.
Evaluate the impact of the Academy on product adoption, expansion, and customer retention.
Manage a customer advocacy program by identifying brand champions, nurturing relationships, and activating them as references, reviewers, and case study contributors.
Oversee the pipeline of customer stories, testimonials, and case studies in coordination with Content and Product Marketing teams.
Drive third-party review acquisition on platforms like G2 and Capterra to enhance market credibility.
Design and execute customer feedback initiatives including surveys, NPS, and interviews to gather strategic insights.
Translate customer feedback into actionable recommendations for Marketing, Product, and Customer Success leadership.
Track customer sentiment trends to detect early signs of dissatisfaction or churn risk.
Serve as the primary marketing partner to Customer Success for all post-sale initiatives.
Coordinate with Product and Product Marketing to integrate upcoming launches and feature updates into customer communications.
Partner with Demand Generation on campaigns targeting existing customers for expansion and re-engagement.
Support Partner Marketing on joint customer-facing programs when applicable.

Requirements

Minimum of 3 years in customer marketing, lifecycle marketing, or a customer-centric B2B SaaS marketing role.
Proven track record of independently building and managing customer advocacy, retention, or expansion programs.
Solid grasp of customer journey mapping, lifecycle segmentation, and post-sale marketing strategies.
Demonstrated professional use of AI tools to enhance content creation, personalization, or campaign performance.
Hands-on experience with marketing automation and CRM platforms, with strong preference for HubSpot.
Ability to interpret customer and product usage data to shape targeting and program design.
Exceptional writing skills across emails, case studies, and campaign briefs that drive engagement and alignment.
Experience working cross-functionally with Customer Success, Product, and Marketing teams.
Prior experience in a remote or distributed team environment.

Nice to Have

Experience in a B2B SaaS company serving mid-market customers.
Background in workforce management, HR technology, or productivity software.
Experience managing NPS or CSAT programs and converting insights into marketing actions.

Benefits

Fully remote and async-first work model — work from any location.
Company on a mission to shape the future of work.
Strong product-market fit with tens of thousands of active users and growing.
Collaborative, humble, and high-performing team culture.
Competitive compensation with over 30 days of paid time off annually.

Compensation

Competitive pay + 30+ days of paid time off

Work Arrangement

Remote (Worldwide)

Team

Fully remote, async-first, with 150+ team members across 35+ countries

The Role

We’re looking for a Customer Marketing Manager to own the post-sale marketing function at Time Doctor. This is a solo ownership role — you’ll be the dedicated person responsible for ensuring our existing customers are engaged, successful, expanding, and advocating for Time Doctor in the market. This isn’t a campaign execution role. You’ll be developing strategy and running programs that directly impact retention, expansion, and customer-led growth. You’ll work closely with Customer Success, Product, and the broader Marketing team to turn customer relationships into business outcomes.

Who we are looking for

We are NOT looking for ❌ Marketers who only send newsletters and call it customer marketing — you need to own retention and expansion outcomes ❌ People who wait for CS to flag problems — you use data to identify expansion opportunities and support retention efforts proactively ❌ Generalists who have never owned a post-sale marketing motion end-to-end We ARE looking for ✅ A commercially minded marketer who connects customer programs to retention, NRR, and expansion revenue ✅ Someone who has built and run customer lifecycle and advocacy programs in a B2B SaaS environment ✅ A strong writer who creates customer communications that actually get read and acted on ✅ Someone who uses data to segment customers, identify risk, and personalize outreach at scale ✅ Someone curious about AI and already using it to work smarter

Success in this role will be measured by

• Improvement in customer retention rates and reduction in voluntary churn • TD Academy enrollment, completion, and measurable influence on retention and expansion cohorts • Expansion revenue influenced by customer marketing programs • Growth in the number of active customer advocates, references, and reviews • Engagement rates across customer lifecycle campaigns (open rates, activation, adoption metrics) • Quality and volume of customer stories and social proof assets produced • NPS and CSAT trends over time

Our Hiring Approach

🌍 This is a full-time, 100% remote role, giving you the freedom to work from anywhere. 🤝 Equal opportunity employer — we deeply value diversity and inclusion. We welcome applicants of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. 🗺️ We hire globally. Depending on your location, you may join as a full-time employee or contractor. Our Talent Attraction team will walk you through all the details during your first interview.

Who are we?

We’re a global team building the future of workforce analytics, focused on visibility, trust, performance, and growth. Our mission is to empower people and companies to thrive in the modern world of work, while giving business leaders the confidence to scale. We’re a fully remote, async-first company with 150+ team members across 35+ countries. We collaborate across time zones and cultures and value thoughtful, data-informed decision-making. We’re looking for globally minded people who want to help shape the future of work through data, trust, and empowered leadership. Learn more about us here: https://people.timedoctor.com

Why Join Us

🌍 100% remote and async-first — work from anywhere 🚀 Mission-driven company shaping the future of work 💪 Strong product-market fit with tens of thousands of users (and growing) 🤝 Collaborative, humble, high-performing team 🌴 Competitive pay + 30+ days of paid time off

Other

This is a full-time, 100% remote role, giving you the freedom to work from anywhere
Equal opportunity employer — we deeply value diversity and inclusion
We welcome applicants of all backgrounds and do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability
We hire globally. Depending on your location, you may join as a full-time employee or contractor
Our Talent Attraction team will walk you through all the details during your first interview

Not applicable — global hiring with employment or contractor options based on location

Time Doctor is hiring a Customer Marketing Manager