About the Role
The ideal candidate will own the end-to-end optimization of the customer journey, focusing on email lifecycle campaigns and website conversion improvements. This role requires a mix of analytical rigor, copywriting skill, and technical know-how to drive measurable growth.
Responsibilities
- Design and execute A/B tests across landing pages, checkout flows, and email campaigns
- Analyze user behavior to identify friction points in the customer journey
- Develop high-performing email sequences for onboarding, retention, and reactivation
- Collaborate with design and development teams to implement test variations
- Monitor key performance metrics including open rates, click-through rates, and conversion rates
- Use data insights to refine messaging, timing, and segmentation strategies
- Maintain a testing roadmap aligned with business objectives
- Optimize email deliverability and list hygiene practices
- Track and report on campaign performance using analytics platforms
- Ensure compliance with email marketing regulations and brand guidelines
- Work closely with product and content teams to align messaging
- Identify opportunities to improve site UX based on heatmaps and session recordings
- Manage subject line testing and preheader text optimization
- Develop dynamic content blocks for personalized email experiences
- Conduct post-campaign analysis to extract actionable learnings
Nice to Have
- Experience in e-commerce or adult wellness industries
- Background in behavioral psychology or consumer decision-making
- Portfolio of successful A/B tests with measurable outcomes
- Familiarity with subscription-based business models
- Experience with SMS marketing platforms
- Knowledge of accessibility standards in digital content
- Experience mentoring junior marketing team members
- Certifications in digital marketing or CRO
- Advanced skills in data visualization tools
- Experience with multivariate testing
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Remote position with flexible hours
Team
Part of the marketing and growth team reporting to the Head of Growth
Our Mission
We aim to empower individuals through inclusive, body-positive products and educational content that prioritize safety, consent, and self-expression.
Growth Goals
- Increase email-driven revenue by 40% over the next 12 months
- Improve overall site conversion rate by 25% through iterative testing
- Expand subscriber list through ethical opt-in strategies
Tech Stack
- Klaviyo for email automation
- Shopify Plus for e-commerce
- Google Analytics 4 and Looker Studio
- Hotjar for session recordings
- Optimizely for A/B testing
- Airtable for project tracking
DEI Commitment
- We actively foster a workplace that values diverse identities, backgrounds, and perspectives
- Our hiring practices prioritize equity and inclusion across all levels
Work Culture
- Autonomy-driven environment with asynchronous communication
- Monthly learning stipend for professional development
- Quarterly team retreats for collaboration and connection
Not available
