Responsibilities
- Implement best practices for email deliverability and inbox placement to improve open rates and campaign effectiveness.
- Serve as the primary technical contact for the CRM team, resolving integration challenges and data inconsistencies while meeting internal service level expectations.
- Oversee and enhance CRM systems, integrations, and data pipelines to ensure stability, scalability, and cross-channel compatibility.
- Manage and prioritize technical requests within the team, ensuring timely resolution of operational issues and efficient delivery.
- Support the execution of technical CRM projects, including launching new channels, evaluating vendors, system migrations, and platform upgrades.
- Maintain high standards for campaign quality assurance, data accuracy, and system performance across all CRM activities.
- Develop and update comprehensive documentation, standard operating procedures, and onboarding resources to support team consistency and efficiency.
- Evaluate and recommend new technologies and AI-powered tools to increase automation and operational productivity.
- Work closely with Product, Engineering, and Analytics teams to align CRM capabilities with business goals and tracking requirements.
Requirements
- Minimum of three years of experience in CRM, marketing automation, or related operational roles.
- Direct experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or comparable systems.
- Solid knowledge of CRM architecture, including automation workflows, data integrations, and issue resolution.
- Proven ability to collaborate with Product, Engineering, or Analytics teams to resolve technical issues and implement CRM solutions.
- Familiarity with email deliverability principles, including sender reputation, inbox placement, and list maintenance.
- Strong organizational and project coordination abilities, with experience managing multiple priorities.
- Experience creating clear, structured documentation and operational playbooks.
- Demonstrated initiative, teamwork, and problem-solving orientation.
Nice to Have
- Background in API management, webhook configuration, or CRM integrations.
- Experience conducting A/B tests, quality assurance, and diagnosing campaign issues.
- Working knowledge of SQL, attribution models, deep linking, or tracking implementation.
- Prior experience in subscription-based, app-centric, or international markets.
Responsibilities
- Implement best practices for email deliverability and inbox placement to improve open rates and campaign effectiveness.
- Serve as the primary technical contact for the CRM team, resolving integration challenges and data inconsistencies while meeting internal service level expectations.
- Oversee and enhance CRM systems, integrations, and data pipelines to ensure stability, scalability, and cross-channel compatibility.
- Manage and prioritize technical requests within the team, ensuring timely resolution of operational issues and efficient delivery.
- Support the execution of technical CRM projects, including launching new channels, evaluating vendors, system migrations, and platform upgrades.
- Maintain high standards for campaign quality assurance, data accuracy, and system performance across all CRM activities.
- Develop and update comprehensive documentation, standard operating procedures, and onboarding resources to support team consistency and efficiency.
- Evaluate and recommend new technologies and AI-powered tools to increase automation and operational productivity.
- Work closely with Product, Engineering, and Analytics teams to align CRM capabilities with business goals and tracking requirements.
Required
- Minimum of three years of experience in CRM, marketing automation, or related operational roles.
- Direct experience with CRM platforms such as Braze, Iterable, Salesforce Marketing Cloud, Reteno, or comparable systems.
- Solid knowledge of CRM architecture, including automation workflows, data integrations, and issue resolution.
- Proven ability to collaborate with Product, Engineering, or Analytics teams to resolve technical issues and implement CRM solutions.
- Familiarity with email deliverability principles, including sender reputation, inbox placement, and list maintenance.
- Strong organizational and project coordination abilities, with experience managing multiple priorities.
- Experience creating clear, structured documentation and operational playbooks.
- Demonstrated initiative, teamwork, and problem-solving orientation.
Preferred
- Background in API management, webhook configuration, or CRM integrations.
- Experience conducting A/B tests, quality assurance, and diagnosing campaign issues.
- Working knowledge of SQL, attribution models, deep linking, or tracking implementation.
- Prior experience in subscription-based, app-centric, or international markets.
