Responsibilities
- Create and lead an integrated omnichannel marketing automation approach focused on customer lifecycle, segmentation, and personalized messaging using Braze.
- Discover ways to enhance customer journey performance across email, push, in-app messages, and other communication channels.
- Partner with Product, Data, and Marketing teams to establish segmentation rules, personalization logic, and roadmap for marketing technology.
- Establish and refine performance metrics for automated campaigns aligned with business outcomes such as lifetime value, retention, and conversion.
- Manage the execution and timing of numerous complex campaigns for both internal and client-facing initiatives.
- Work with Creative and Client teams to turn marketing goals into scalable, automated customer experiences.
- Build and maintain a structured plan for testing and optimization, including A/B and multivariate experiments, to boost campaign results.
- Assess and roll out new Braze capabilities such as Content Blocks, custom events, advanced segmentation, and AI/ML features.
- Produce best-practice guides and deliver training to internal teams on effective Braze platform usage.
- Propose and advocate for enhancements to current automation workflows and lifecycle marketing programs.
- Build and manage detailed reporting dashboards in Braze and linked analytics platforms.
- Perform in-depth analysis of campaign outcomes to generate actionable insights and share recommendations with stakeholders.
- Track customer lifecycle indicators like churn, LTV, and engagement, and suggest strategic changes.
Work Arrangement
Hybrid — NYC, Asheville, Boston, London, England, Mumbai, India
Other
This position is hybrid, requiring in-office attendance three days per week.
