Responsibilities
- Track daily customer actions, deposit patterns, and key performance indicators
- Design and implement marketing campaigns across customer lifecycle stages such as onboarding, retention, re-engagement, and churn reduction
- Assist in managing high-value customer segments with tailored communications, special offers, and coordination with dedicated support teams
- Examine customer behavior data to define audience segments and ensure all initiatives comply with regulatory requirements through collaboration with compliance specialists
- Oversee the end-to-end delivery of marketing campaigns, from deployment to performance tracking
- Define campaign rules and execute technical rollouts using CRM and campaign automation platforms
- Generate regular reporting for leadership and commercial teams, including daily and monthly summaries
- Run A/B tests on messaging and delivery channels to improve campaign outcomes
- Administer promotional structures and bonus systems for customer incentives
Benefits
- Opportunity to work in a rapidly expanding industry with experienced leadership
- Culture centered on values, personal growth, and continuous improvement
- Relaxed, imaginative, and welcoming workplace atmosphere
- Environment that embraces variety and operates at high speed
Work Arrangement
Remote (Country) — Georgia
