Responsibilities
- Own the end-to-end delivery of CRM campaigns, including management of the EDM calendar and execution from brief through to deployment
- Coordinate with copywriting, translation, and marketing teams to ensure all communications reflect brand tone of voice and visual excellence
- Track competitor CRM activity and maintain awareness of industry best practice
- Develop and implement a test-and-learn roadmap to optimise campaign performance and engagement metrics
- Support the planning and delivery of client lifecycle journeys, ensuring relevance across key touchpoints
- Act as a super user for Salesforce Marketing Cloud and Service Cloud, supporting campaign execution and system utilisation
- Prepare and present weekly CRM updates, including performance reporting, to key stakeholders
- Champion CRM database hygiene, supporting accuracy, segmentation quality, and overall data health
- Support UAT testing and ongoing CRM platform enhancements
- Deliver regular and ad hoc reporting on client KPIs, campaign performance, and CRM activity
- Translate complex data into clear, actionable insights to support commercial decision-making
- Develop a strong understanding of client data, identifying patterns, trends, and opportunities
- Evaluate campaign performance and client journeys, recommending optimisation actions
- Partner with IT and data teams to enhance reporting frameworks, dashboards, and analytics capability
Requirements
- Act Like an Owner: Take accountability for your deliverables and deadlines. Anticipate needs, resolve problems proactively and always consider what will deliver the strongest client and commercial outcome.
- Create Clarity: Use data and insight to provide clear, structured and actionable recommendations. Communicate information in a way that supports confident decision making across teams.
- Empower Teams: Build strong relationships across Commercial and Marketing teams. Share information openly, work transparently and bring people together to deliver the best possible result for partners.
- Succeed Together: Contribute to a high performing team environment by supporting colleagues, sharing knowledge and driving consistent execution. Celebrate collective achievements and approach challenges with a solutions focused mindset.
- Challenge Conventions: Seek opportunities to simplify, improve and innovate. Look for smarter ways of working and bring ideas that strengthen the client experience.
